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Wow

our verdict

Brand needs to have complete label transparency for all ingredients used. Very little information is provided on environment, recycling policies.

2.7

Average

0 1 2 3 4 5

2.0

Poor

Clean formula

2.3

Poor

Green policy

3.4

Fair

cruelty free

2.8

Average

honest label

0 1 2 3 4 5

why this score ?

Wow is not entirely clean.

2.0

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.0

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand does not give full ingredient transparency on all their product labels/ website.
Some products mention key ingredients on labels/ website.
Some products contain Fragrance~, Color~, Oxybenzone, Octinoxate, Retinyl Palmitate, P.E.Gs~, T.E.A, C.A.P.B~, Carbomer, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, P.E.Gs~, Palm Oil Derivatives*, C.A.P.B~

~can be natural/ synthetic derived
*brand gives no information on sustainable source

organic certified

Some products contain organic ingredients certified by Ecocert

Wow is not entirely green.

2.3

Poor

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

2.3

Poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

The ingredients used in some products are not earth friendly.
Some products contain Oxybenzone, Octinoxate, Palm Oil Derivatives*, PEGs, Acrylate Copolymer**, Zinc Oxide***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling and plastic PCR content.

Wow is cruelty free.

3.4

Fair

Criteria

cruelty free

100% vegan

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.

3.4

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels.

100% vegan

Some products contain Honey, Hydrolyzed Collagen, Biotin~, Glycerin~, Stearic Acid~, Allantoin~, Cetyl Alcohol~ , Hydrolyzed Keratin~, Panthenol~, Fatty Acid~, P.E.G 2~, P.E.G 7~, P.E.G 12~, P.E.G 50~, P.E.G 150~
Brand has vegan options**

~ can be plant/ synthetic derived
**Users are advised to check the label for all ingredient content.

Wow is not entirely honest.

2.8

Average

Criteria

honesty

Brand is not transparent with complete ingredient labelling and is unresponsive to questions when asked.

2.8

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Wow FAQs

Is Wow Cruelty Free ?
-

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels.

Is Wow Eco friendly ?
-

The ingredients used in some products are not earth friendly.
Some products contain Oxybenzone, Octinoxate, Palm Oil Derivatives*, PEGs, Acrylate Copolymer**, Zinc Oxide***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information

Is Wow safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Wow Organic ?
-

Some products contain organic ingredients certified by Ecocert

Is Wow safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Wow vegan friendly ?
-

Some products contain Honey, Hydrolyzed Collagen, Biotin~, Glycerin~, Stearic Acid~, Allantoin~, Cetyl Alcohol~ , Hydrolyzed Keratin~, Panthenol~, Fatty Acid~, P.E.G 2~, P.E.G 7~, P.E.G 12~, P.E.G 50~, P.E.G 150~
Brand has vegan options**

~ can be plant/ synthetic derived
**Users are advised to check the label for all ingredient content.

Does Wow use sustainable packaging ?
-

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling and plastic PCR content.

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