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Fresh

Lvmh Group

our verdict

This brand is not cruelty free. zoobop suggests using verified clean, green, cruelty free alternatives which are good for you and the planet.

2.2

Poor

0 1 2 3 4 5

2.0

Poor

Clean formula

2.7

Average

Green policy

0.0

Terrible

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Fresh is not clean.

2.0

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

2.0

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Retinyl Palmitate, Octinoxate, D.E.A, Lilial, Lyral, Benzyl Salicylate~, B.H.T, T.E.A, S.L.E.S, P.E.Gs~, PPGs~, Benzyl Alcohol~, Coumarin~, Hydroxycitronellal, Alcohol Denat, Isoparaffin, Benzyl Benzoate~, P.G, Lye, Dimethicone, Citral~, Eugenol~, Farnesol~, Sodium Benzoate~, Potassium Sorbate~, Hexyl Cinnamal, Alcohol, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Colour~, Benzyl Salicylate~, P.E.Gs~, PPGs~, Benzyl Alcohol~, Coumarin~, Geraniol, Palm Oil*, Shea Butter**, Benzyl Benzoate~, Citral~, Eugenol~, Farnesol~, C.A.P.B~, Sodium Benzoate~, Potassium Sorbate~, Linalool, Limonene, Citronellol, Carrageenan, Vitamin E

~can be natural/ synthetic derived
*sustainable source/ Parent brand part of RSPO
**Union for Ethical BioTrade

organic certified

Fresh is not green.

2.7

Average

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

2.7

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain B.H.T, S.L.E.S, P.E.Gs, Octinoxate, Polyethylene, Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

recycle material

Brand uses glass & plastics for products packaging.
Their glass jars/ containers are made of 17% post-consumer recycled glass.
Brand is working towards having all of paper packaging FSC-certified by 2020.

Fresh is not cruelty free.

0.0

Terrible

Criteria

cruelty free

100% vegan

This brand tests on animals when required by law. By testing on animals, brand can no longer be considered vegan friendly.

0.0

Terrible

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand tests when required by law.

It should be noted that their Parent brand tests on animals when required by law.

100% vegan

By testing on animals brand can no longer be considered vegan friendly.
Some products contain Beeswax, Shell Powder, Honey, Biotin~, Lactic Acid~, Squalane~, Glycerine~, Lecithin~, Allantoin~, Stearic Acid~ , Panthenol~, Cetyl Alcohol~, Cetearyl Alcohol~, Benzoic Acid~, P.E.G 3~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 20~, P.E.G 32~, P.E.G 40~, P.E.G 60~ , P.E.G 100~, P.E.G 120~, P.E.G 150~, P.E.G 200~
Musk~~, Dark Chocolate~, Honey~~, Amber~ (fragrance Notes)

~can be plant/ animal/ synthetic derived*
~~can be animal/ synthetic derived
*it always best to write to the brand for more details on an ingredient origin.

Fresh is honest.

4.0

V. good

Criteria

honesty

This brand lists all ingredients, and is transparent in supply chain of Palm Oil & Shea Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

This brand lists all ingredients, and is transparent in supply chain of Palm Oil & Shea

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

Fresh FAQs

Is Fresh Cruelty Free ?
-

Brand tests when required by law.

It should be noted that their Parent brand tests on animals when required by law.

Is Fresh Eco friendly ?
-

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain B.H.T, S.L.E.S, P.E.Gs, Octinoxate, Polyethylene, Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

Is Fresh safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Fresh Organic ?
-

Fresh is not organic certified.

Is Fresh safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Fresh vegan friendly ?
-

By testing on animals brand can no longer be considered vegan friendly.
Some products contain Beeswax, Shell Powder, Honey, Biotin~, Lactic Acid~, Squalane~, Glycerine~, Lecithin~, Allantoin~, Stearic Acid~ , Panthenol~, Cetyl Alcohol~, Cetearyl Alcohol~, Benzoic Acid~, P.E.G 3~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 20~, P.E.G 32~, P.E.G 40~, P.E.G 60~ , P.E.G 100~, P.E.G 120~, P.E.G 150~, P.E.G 200~
Musk~~, Dark Chocolate~, Honey~~, Amber~ (fragrance Notes)

~can be plant/ animal/ synthetic derived*
~~can be animal/ synthetic derived
*it always best to write to the brand for more details on an ingredient origin.

Does Fresh use sustainable packaging ?
-

Brand uses glass & plastics for products packaging.
Their glass jars/ containers are made of 17% post-consumer recycled glass.
Brand is working towards having all of paper packaging FSC-certified by 2020.

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