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The Secret Ingredient

our verdict

This brand is clean and safe. We have asked brand for transparency in supply chain for Palm Oil.

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3.7

Good

0 1 2 3 4 5

3.6

Good

Clean formula

4.2

V. good

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

The Secret Ingredient is clean.

3.6

Good

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

3.6

Good

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand claims to be 100% natural & free of synthetics.
They give full ingredient transparency on products labels/ website.
We found no harmful/ toxic ingredients in their products.

naturally derived

Some products contain Fragrance, Palm Oil*, Vitamin E

*brand gives no information on sustainable source
It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

organic certified

Brand claims to be using organic ingredients but gives no certification

The Secret Ingredient is not entirely green.

4.2

V. good

Criteria

earth safe

recycle material

we have asked for transparency in supply chain for Palm Oil used. It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

4.2

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain Palm Oil*

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5 />
It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

Brand uses glass & cardboard for most product packaging.

It is important to note, that while it is the endeavour of the brand to be plastic free, some bottles may have caps & pumps which may have some plastic component.
It is essential for you to recycle these with your local recycling center.

The Secret Ingredient is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand claims to be committed to being cruelty free
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Honey
Brand has vegan options**

**users are advised to check product labels for all ingredient content.

The Secret Ingredient is honest.

4.0

V. good

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil.

The Secret Ingredient FAQs

Is The Secret Ingredient Cruelty Free ?
-

Brand claims to be committed to being cruelty free
With no animal testing at any stage of production or marketing.

Is The Secret Ingredient Eco friendly ?
-

Some products contain Palm Oil*

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5 />
It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

Is The Secret Ingredient safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is The Secret Ingredient Organic ?
-

Brand claims to be using organic ingredients but gives no certification

Is The Secret Ingredient safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is The Secret Ingredient vegan friendly ?
-

Some products contain Beeswax, Honey
Brand has vegan options**

**users are advised to check product labels for all ingredient content.

Does The Secret Ingredient use sustainable packaging ?
-

Brand uses glass & cardboard for most product packaging.

It is important to note, that while it is the endeavour of the brand to be plastic free, some bottles may have caps & pumps which may have some plastic component.
It is essential for you to recycle these with your local recycling center.

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