BOP

3000+ brands scored

search our shop

Shop Better

100% clean, green cruelty free

bop a brand

Trending Searches

W3LL People

E.l.f. Cosmetics

our verdict

This brand is clean and ethical. We have asked for more details on transparency of shea supply chain. zoobop 's their Bio Correct Multi-Action Concealer

Shop on

3.8

Good

0 1 2 3 4 5

3.6

Good

Clean formula

4.2

V. good

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

W3LL People is clean.

3.6

Good

Criteria

synthetic free

naturally derived

organic certified

Though brand is relatively clean. they need to give transparency in supply chain for Shea used as this ingredient can have fairtrade concerns. It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

3.6

Good

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Color~, Lye (used for saponification).

~can be synthetic food grade/ natural derived

naturally derived

Some products contain Color~, Palm Oil*, Mica*, Shea Butter**
Brand is gluten free

~can be synthetic food grade/ natural derived
*sustainable & ethical source.
Brand claims to source its Palm oil from RSPO certified suppliers & Mica from the US or Japan
To know about more Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for transparency in supply chain of fair trade source
It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

organic certified

Some products contain organic ingredients certified by USDA

W3LL People is green.

4.2

V. good

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

4.2

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Palm Oil*, Titanium Dioxide**, Zinc Oxide**

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**non nano

recycle material

Brand uses glass, metal & plastic for their product packaging.
Their packaging is created with post recycled plastics and it is recyclable.
Their boxes are also made with FSC Certified paper.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

W3LL People is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Pearl Powder, Carmine, Squalane~ Lactic Acid~, Stearic Acid~, Glycerine~, Linoleic Acid~
Brand has many vegan options**

~can be plant/ animal derived
**users are advised to check the label for all ingredient content.

W3LL People is honest.

4.0

V. good

Criteria

honesty

social service

Though brand is transparent with labelling and gives transparency in the supply chain for palm oil & mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling and gives transparency in the supply chain for palm oil & mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

social service

W3ll people is supporting breast cancer awareness and prevention by partnering with two fantastic organizations, breast cancer action (BCA) and breast

W3LL People FAQs

Is W3LL People Cruelty Free ?
-

Brand is PETA certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is W3LL People Eco friendly ?
-

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Palm Oil*, Titanium Dioxide**, Zinc Oxide**

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**non nano

Is W3LL People safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is W3LL People Organic ?
-

Some products contain organic ingredients certified by USDA

Is W3LL People safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is W3LL People vegan friendly ?
-

Some products contain Beeswax, Pearl Powder, Carmine, Squalane~ Lactic Acid~, Stearic Acid~, Glycerine~, Linoleic Acid~
Brand has many vegan options**

~can be plant/ animal derived
**users are advised to check the label for all ingredient content.

Does W3LL People use sustainable packaging ?
-

Brand uses glass, metal & plastic for their product packaging.
Their packaging is created with post recycled plastics and it is recyclable.
Their boxes are also made with FSC Certified paper.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Compare W3LL People

With any other brand

You can submit multiple choices

Find clean makeup