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Asa Beauty

our verdict

This brand is clean and safe. However the shea used currently is not from a fair trade source.

3.7

Good

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Asa Beauty is clean.
Criteria

synthetic free

naturally derived

organic certified

Mostly all ingredients used are clean. Currently Shea used is not from a fair trade source.

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Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Colour~, Tocopherol, Hyaluronic Acid

~can be natural/ synthetic derived

naturally derived

Some products contain Carbon Black (vegetable source), Fragrance*, Colour~, Mica**, Shea Butter***

*from essential oils
**ethical source/ Ecocert Certified
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

***Brand has no document on fair trade source

organic certified

Asa Beauty is green.
Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

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Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Titanium Dioxide*

*non nano

recycle material

Brand uses metal & plastic for most product packaging.
The lipstick insert is in ABS plastic.
They accept back empties for recycling & offer refills for most products.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Asa Beauty is cruelty free.
Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

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Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is vegan friendly.
Some products contain Glycerin~, Squalane~, Lecithin~, Panthenol~

~can be plant/ synthetic derived

Asa Beauty is honest.
Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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