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we are a
brand checker

database of 3000+ personal care brands scored


Why? Kyun?

in a world full of green washing,
false claims and gimmicky ads

we help you make informed choices

easy to use

check your brand in an instant. see if it's clean or dirty.

quick information

view score at a glance or press know more to see detailed info

kinder planet

find better alternatives that are eco safe, and responsibly sourced

good for you

find clean, non toxic products that are safe in your budget

free to use

use from anywhere in the world. 3000+ global brands scored.


enter brand name
and hit bop

check our massive database of
3000+ brands scored


see brand score

we check your brand on actual data across several categories


buy better

from verified clean brands,
with a good to excellent score.

what makes a brand dirty.

Is my brand Clean

BOP to check


my brand is dirty! now what ?

check our clean alternatives.
kind for the planet. Great for you.

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