Life & Pursuits offers ‘Organic Ayurveda' wellness and personal care products.Their products are certified by USDA (USA) and NATRUE (Europe), the most stringent and reputed organic certification programs globally.
Brand thinks of themselves as ‘People Against Toxins’ and create awareness in society around such everyday products.
They feel that empowering consumers by educating them is the only remedy against practices of ‘green-washing’.