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Plum

our verdict

We hope some of the ingredients are replaced for greener alternatives.

3.1

Fair

0 1 2 3 4 5

2.0

Poor

Clean formula

3.1

Fair

Green policy

4.1

V. good

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

Plum is not entirely clean.

2.0

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.0

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, Oxybenzone, Octinoxate, D.E.A, S.L.E.S, P.E.Gs~,T.E.A, Benzyl Alcohol~, C.A.P.B~, Sodium Benzoate~, Potassium Sorbate~, Carbomer, Isopropyl Alcohol, Lye, Alcohol, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, P.E.Gs~, Benzyl Alcohol~, Palm Oil Derivatives*, Mica*, Shea Butter**, C.A.P.B~, Sodium Benzoate~, Potassium Sorbate~, Vitamin E

~can be natural/ synthetic derived
*brand gives no information on sustainable/ ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Plum is not entirely green.

3.1

Fair

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

3.1

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Even though brand gives back to '1% back to for the Planet' some ingredients used in their products are not earth friendly.
Some products contain Oxybenzone, S.L.E.S, P.E.Gs, Octinoxate, Palm Oil Derivatives*, VP Copolymer**, Acrylate Copolymers**, Titanium Dioxide***

*brand gives no information on sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

**not clear if this is water soluble/ we have asked the brand for clarity.
***unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass & plastic for their product packaging.
They use PET, PP and PE in their packaging. And encourage users to send empty containers back to them for reuse and recycle.

Plum is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA listed & committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is vegan certified by PETA
Some products contain Urea~, Allantoin~, Squalane~, Benzoic Acid~, Cetyl Alcohol~, Stearic Acid~, Ceterayl Alcohol~, Glycerin~, Lecithin~, P.E.G 2~, P.E.G 7~, P.E.G 20~, P.E.G 40~, P.E.G 100~, P.E.G 150~, P.E.G 400~

~can be plant/ synthetic derived

Plum is honest.

3.0

Fair

Criteria

honesty

social service

Though brand lists complete ingredients it needs to clearly indicate supply chain for Palm Oil (derivatives), Mica & Shea. And it should be noted that the brand is non-responsive to simple questions when asked.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand lists complete ingredients it needs to clearly indicate supply chain for Palm Oil (derivatives), Mica & Shea.
And it should be noted that the brand is non-responsive to simple questions when asked.

social service

Zoobop applauds the brand's initiative of giving back 1% of its earnings to the Planet.

Plum FAQs

Is Plum Cruelty Free ?
-

Brand is PETA listed & committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Plum Eco friendly ?
-

Even though brand gives back to '1% back to for the Planet' some ingredients used in their products are not earth friendly.
Some products contain Oxybenzone, S.L.E.S, P.E.Gs, Octinoxate, Palm Oil Derivatives*, VP Copolymer**, Acrylate Copolymers**, Titanium Dioxide***

*brand gives no information on sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

**not clear if this is water soluble/ we have asked the brand for clarity.
***unclear if this is non nano/ we have asked the brand for further information

Is Plum safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Plum Organic ?
-

Plum is not organic certified.

Is Plum safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Plum vegan friendly ?
-

Brand is vegan certified by PETA
Some products contain Urea~, Allantoin~, Squalane~, Benzoic Acid~, Cetyl Alcohol~, Stearic Acid~, Ceterayl Alcohol~, Glycerin~, Lecithin~, P.E.G 2~, P.E.G 7~, P.E.G 20~, P.E.G 40~, P.E.G 100~, P.E.G 150~, P.E.G 400~

~can be plant/ synthetic derived

Does Plum use sustainable packaging ?
-

Brand uses glass & plastic for their product packaging.
They use PET, PP and PE in their packaging. And encourage users to send empty containers back to them for reuse and recycle.

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