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H & M

Hennes & Mauritz Group

our verdict

Though this brand is cruelty free, it has many questionable ingredients.

2.3

Poor

0 1 2 3 4 5

1.4

Very poor

Clean formula

1.9

Very poor

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

H & M is not clean.

1.4

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.4

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Methyl Paraben, Ethyl Paraben, Propyl Paraben, Octinoxate, Aluminium Powder, Lilial, Talc~, B.H.T, T.E.A, S.L.S, P.E.Gs~, PPGs~, Benzyl Salicylate~, Benzyl Alcohol~, Coumarin~, Hydroxycitronellal, Acrylates Copolymer, Isoparaffin, Alcohol Denat, Benzyl Benzoate~, P.G, Carbomer, Dimethicone, Citral~, Eugenol~, Cinnamal, Hexyl Cinnamal, Lye, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Petrolatum, Fragrance~, Colour~, Talc~, P.E.Gs~, PPGs~, Benzyl Salicylate~, Benzyl Alcohol~, Coumarin~, Geraniol, Mineral Oils, Palm Oil Derivatives*, Mica*, Shea Butter**, Benzyl Benzoate~, Citral~, Eugenol~, Citronellol, Limonene, Linalool

~can be natural/ synthetic derived
*sustainable & ethical source.
*Parent brand is part of Responsible Mica initiative & RSPO for sustainable Palm oil
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Some products contain organic certified ingredients by Ecocert.

H & M is not green.

1.9

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

1.9

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Though Parent brand claims to be a responsible sourcer, the ingredients used in some products are not earth friendly.
Some products contain Petrolatum, Parabens, B.H.T, S.L.S, Mineral Oils, PVP, Microcrystalline Wax, Polyethylene, Polyethylene Terephthalate (microbeads), Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***, Talc****

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand is part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why petrolatum derivatives should be avoided as an ingredient, click here https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is asbestos free / we have asked brand for more information

recycle material

Brand uses glass, plastic & metal for products packaging.
Brand claims to be environmentally responsible, and have even pledged to use 100% recycled or sustainable materials by 2030.
However, Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries most plastic waste goes in landfills. They need to have stronger recycling policies at all stores globally.


It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

H & M is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified & supports the humane society international
Brand is committed to being a 100% cruelty free. With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Carmine, Beeswax, Lecithin~, Oleate~, Glycerine~, Stearic Acid~, Cetearyl Alcohol~, P.E.G 9~, P.E.G 10~, P.E.G 18~, P.E.G 40, P.E.G 100~
Musk~~, Amber~~ (fragrance Notes)
All make up brushes are synthetic (vegan friendly)
Brand has vegan products**

~~can be animal/ synthetic derived
~can be plant/ animal/ synthetic derived
**users are advised to check the label for all ingredient content.

H & M is honest.

4.0

V. good

Criteria

honesty

social service

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

social service

The H&M Group run a garment collection charity program that donates from this initiative.

H & M FAQs

Is H & M Cruelty Free ?
-

Brand is PETA certified & supports the humane society international
Brand is committed to being a 100% cruelty free. With no animal testing at any stage of production or marketing.

Is H & M Eco friendly ?
-

Though Parent brand claims to be a responsible sourcer, the ingredients used in some products are not earth friendly.
Some products contain Petrolatum, Parabens, B.H.T, S.L.S, Mineral Oils, PVP, Microcrystalline Wax, Polyethylene, Polyethylene Terephthalate (microbeads), Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***, Talc****

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand is part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why petrolatum derivatives should be avoided as an ingredient, click here https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is asbestos free / we have asked brand for more information

Is H & M safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is H & M Organic ?
-

Some products contain organic certified ingredients by Ecocert.

Is H & M safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is H & M vegan friendly ?
-

Some products contain Carmine, Beeswax, Lecithin~, Oleate~, Glycerine~, Stearic Acid~, Cetearyl Alcohol~, P.E.G 9~, P.E.G 10~, P.E.G 18~, P.E.G 40, P.E.G 100~
Musk~~, Amber~~ (fragrance Notes)
All make up brushes are synthetic (vegan friendly)
Brand has vegan products**

~~can be animal/ synthetic derived
~can be plant/ animal/ synthetic derived
**users are advised to check the label for all ingredient content.

Does H & M use sustainable packaging ?
-

Brand uses glass, plastic & metal for products packaging.
Brand claims to be environmentally responsible, and have even pledged to use 100% recycled or sustainable materials by 2030.
However, Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries most plastic waste goes in landfills. They need to have stronger recycling policies at all stores globally.


It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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