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As I Am

our verdict

Though brand is cruelty free, some ingredients used are questionable. We hope some of the ingredients are replaced for greener alternatives.

3.1

Fair

0 1 2 3 4 5

2.3

Poor

Clean formula

3.4

Fair

Green policy

4.1

V. good

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

As I Am is not entirely clean.

2.3

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.3

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, T.E.A, P.E.Gs~, PPGs~, Benzyl Salicylate~, Coumarin~, Isoparaffin, T.B.H.Q, Carbomer, P.G, Benzyl Benzoate~, Citral~, Hexyl Cinnamal, Potassium Sorbate~, Sodium Benzoate~, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Benzyl Salicylate~, P.E.Gs~, PPGs~, Coumarin~, Geraniol, Palm Oil*, Mica*, Shea Butter**, Benzyl Benzoate~, C.A.P.B~, Citral~, Potassium Sorbate~, Sodium Benzoate~, Limonene, Linalool, Citronellol

~can be natural/ synthetic derived
*brand gives no information on their sustainable/ ethical source
To know about more mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

As I Am is not entirely green.

3.4

Fair

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

3.4

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain P.E.Gs, Titanium Dioxide*, Palm Oil**

*unclear if this is non nano/ we have asked the brand for further information
**brand gives no information on their sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

recycle material

Brand uses glass & PETe, PP plastic for products packaging.

As I Am is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA Certified, And is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Milk, Honey, Lanolin, Royal jelly, Keratin, Biotin~, Glycerin~, Cetyl Alcohol~, Cetearyl Alcohol~, P.E.G 3~, P.E.G 7~, P.E.G 8~, P.E.G 15~, P.E.G 40~, P.E.G 75~, P.E.G 100~, P.E.G 400~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content

As I Am is honest.

3.0

Fair

Criteria

honesty

social service

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil, Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil, Mica & Shea.

social service

1% of Sales Donated to One Tree Planted.

As I Am FAQs

Is As I Am Cruelty Free ?
-

Brand is PETA Certified, And is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is As I Am Eco friendly ?
-

Some products contain P.E.Gs, Titanium Dioxide*, Palm Oil**

*unclear if this is non nano/ we have asked the brand for further information
**brand gives no information on their sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Is As I Am safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is As I Am Organic ?
-

As I Am is not organic certified.

Is As I Am safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is As I Am vegan friendly ?
-

Some products contain Beeswax, Milk, Honey, Lanolin, Royal jelly, Keratin, Biotin~, Glycerin~, Cetyl Alcohol~, Cetearyl Alcohol~, P.E.G 3~, P.E.G 7~, P.E.G 8~, P.E.G 15~, P.E.G 40~, P.E.G 75~, P.E.G 100~, P.E.G 400~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content

Does As I Am use sustainable packaging ?
-

Brand uses glass & PETe, PP plastic for products packaging.

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