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Bleach London

our verdict

Though brand is cruelty free, many ingredients used are questionable.

2.5

Poor

0 1 2 3 4 5

1.2

Very poor

Clean formula

2.3

Poor

Green policy

5.0

Excellent

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Bleach London is not clean.

1.2

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.2

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, Resorcinol, Imidazolidinyl Urea, Butane, Toluene-2, Lilial, Lyral, 4-Amino-2-Hydroxytoluene, M.I.T, M.C.I, M.E.A, S.L.E.S, S.L.S, P.E.Gs~ PPGs~, Benzyl Salicylate~, Benzyl Alcohol~, Coumarin~, Isobutane, Hydrogen Peroxide, Hydrogen Peroxide, M-Aminophenol, Toluene- 2,5-Diamine Sulfate, Alcohol Denat, P.G, Dimethicone, Carbomer, Sodium Benzoate~, Potassium Sorbate~, Hexyl Cinnamal, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Petrolatum, Fragrance~, Color~, Benzyl Salicylate~, P.E.Gs~ PPGs~, Benzyl Alcohol~, Geraniol~, Coumarin~, Geraniol, Mineral Oil, Palm Oil*, Mica*, Shea Butter*** Sodium Benzoate~, Potassium Sorbate~, C.A.P.B~, Limonene, Linalool, Citronellol

~can be natural/ synthetic derived
*sustainable/ ethical source
To know more about mica and how it can be unethically sourced watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Bleach London is not green.

2.3

Poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

2.3

Poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some products contain Resorcinol, Formaldehyde Releasers, Petrolatum, S.L.E.S, S.L.S, P.E.Gs, Toluene, Mineral Oils, PVP, Palm Oil Derivatives*, Acrylates Copolymer**, Titanium Dioxide***

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

**water soluble
***unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand claims that their cardboard’s 100% recycled, with all of plastic to follow by the end of the year.
They offer refills and palettes to minimise waste in both packaging and product.
We have asked them for more information on their recycling policies and plastic content.

They use recycled/recyclable packaging and have removed single-use bowls and brushes from their home kits to minimise excess plastic in products.
Recent innovations in sustainability include a glass bottle refill station in their salons and their first bottle-free Shampoo Bar.

Bleach London is cruelty free.

5.0

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is vegan certified.
Some products contain Urea~, Allantoin~, Panthenol, Glycerine~, Benzoic Acid~, Cetearyl Alcohol~, Cetyl Alcohol~, Lactic Acid~, Sodium Lactate~, P.E.G 5~, P.E.G 7~, P.E.G 12~, P.E.G 15~, P.E.G 40~, P.E.G 60~, P.E.G 100~, P.E.G 120~, P.E.G 200~

~can be plant/ synthetic derived

Bleach London is honest.

4.0

V. good

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

Bleach London FAQs

Is Bleach London Cruelty Free ?
-

Brand is PETA certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Bleach London Eco friendly ?
-

Ingredients used in some products are not earth friendly.
Some products contain Resorcinol, Formaldehyde Releasers, Petrolatum, S.L.E.S, S.L.S, P.E.Gs, Toluene, Mineral Oils, PVP, Palm Oil Derivatives*, Acrylates Copolymer**, Titanium Dioxide***

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

**water soluble
***unclear if this is non nano/ we have asked the brand for further information

Is Bleach London safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Bleach London Organic ?
-

Bleach London is not organic certified.

Is Bleach London safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Bleach London vegan friendly ?
-

Brand is vegan certified.
Some products contain Urea~, Allantoin~, Panthenol, Glycerine~, Benzoic Acid~, Cetearyl Alcohol~, Cetyl Alcohol~, Lactic Acid~, Sodium Lactate~, P.E.G 5~, P.E.G 7~, P.E.G 12~, P.E.G 15~, P.E.G 40~, P.E.G 60~, P.E.G 100~, P.E.G 120~, P.E.G 200~

~can be plant/ synthetic derived

Does Bleach London use sustainable packaging ?
-

Brand claims that their cardboard’s 100% recycled, with all of plastic to follow by the end of the year.
They offer refills and palettes to minimise waste in both packaging and product.
We have asked them for more information on their recycling policies and plastic content.

They use recycled/recyclable packaging and have removed single-use bowls and brushes from their home kits to minimise excess plastic in products.
Recent innovations in sustainability include a glass bottle refill station in their salons and their first bottle-free Shampoo Bar.

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