Hairstory

Some products contain Tween 20, P.E.G 16~, Benzyl Alcohol~*, Alcohol Denat*, T.B.H.Q, Dimethicone, Potassium Sorbate~*, Sodium Benzoate~*, Amyl Cinnamal, Lye, Phenoxyethanol*

~can be natural/ synthteic derived
*safe for use

Some product contain P.E.G 16~, Benzyl Alcohol~, Geraniol, Shea Butter*, Potassium Sorbate~, Sodium Benzoate~, Citronellol, Linalool, Limonene, Citral, Eugenol, Farnesol, Vitamin E

~can be natural/ synthteic derived
*ethical source/ but provide no certificate for fair trade source

Some products contain P.E.G 16, VP Copolymer*

*water soluble

Brand uses plastic for most of their product packaging.
They are working on launching a new pouch which does not have a metal lining and will be better and recyclable. We await those details.
They offer refills on some products.

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing

Some product contain Hydrolyzed Keratin, Hydrolyzed Silk, Panthenol~, Glycerine~, Cetyl Alcohol~, Cetearyl Alcohol~, Stearyl Alcohol~, PEG 16~~
Brand has vegan options**

~ plant derived
~~ synthetic derived
**users are advised to check the label for all ingredient content.

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

Brand contributes to 1% for the Planet.