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KKW Beauty

our verdict

Some ingredients used are questionable. We have asked for transparency in the supply chain of palm oil, mica used.

2.8

Average

0 1 2 3 4 5

2.7

Average

Clean formula

3.1

Fair

Green policy

3.8

Good

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

KKW Beauty is not entirely clean.

2.7

Average

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.7

Average

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, Octinoxate, Talc, Lilial, P.T.F.E, P.E.Gs~, PPGs~, Benzyl Salicylate~, Hydroxycitronellal, Coumarin~, Isoparaffin, Alcohol Denat, Benzyl Benzoate~, Hexyl Cinnamal, Farnesol~, Eugenol~, Isoeugenol~, Tocopherol, Sodium Benzoate~, Potassium Sorbate~, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, P.E.Gs~, PPGs~, Benzyl Salicylate~, Palm Oil Derivatives*, Mica~*, Shea Butter**, Benzyl Benzoate~, Linalool, Limonene, Citronellol, Paraffin, Sodium Benzoate~, Potassium Sorbate~

~can be natural/ synthetic derived
*brand gives no information on sustainable/ ethical source
To know more about mica and how it can be unethically sourced, check this post https://www.zoobop.com/post-detail.aspx?id=4 />**we have asked for clarity on fair trade source

KKW Beauty is not entirely green.

3.1

Fair

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

3.1

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some products contain Octinoxate, P.T.F.E, P.E.Gs, Polyethylene, Palm Oil Derivatives*, Acrylates Copolymer**, Talc***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is asbestos free / we have asked brand for more information

recycle material

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling policies and plastic content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

KKW Beauty is cruelty free.

3.8

Good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

3.8

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Carmine, Glycerin~, Squalane~, Lecithin~, Stearic Acid~, Cetyl Alcohol~, PEG 10~, PEG 18~
Musk~~, Amber~~ (fragrance note)
Brand has vegan options**

~can be plant/ animal derived
~~can be animal/ synthetic derived
**users are advised to check the label for all ingredient content.

KKW Beauty is honest.

3.0

Fair

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil (derivatives), Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil (derivatives), Mica & Shea.

KKW Beauty FAQs

Is KKW Beauty Cruelty Free ?
-

Brand is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is KKW Beauty Eco friendly ?
-

Ingredients used in some products are not earth friendly.
Some products contain Octinoxate, P.T.F.E, P.E.Gs, Polyethylene, Palm Oil Derivatives*, Acrylates Copolymer**, Talc***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is asbestos free / we have asked brand for more information

Is KKW Beauty safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is KKW Beauty Organic ?
-

KKW Beauty is not organic certified.

Is KKW Beauty safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is KKW Beauty vegan friendly ?
-

Some products contain Beeswax, Carmine, Glycerin~, Squalane~, Lecithin~, Stearic Acid~, Cetyl Alcohol~, PEG 10~, PEG 18~
Musk~~, Amber~~ (fragrance note)
Brand has vegan options**

~can be plant/ animal derived
~~can be animal/ synthetic derived
**users are advised to check the label for all ingredient content.

Does KKW Beauty use sustainable packaging ?
-

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling policies and plastic content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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