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Living Proof

Unilever

our verdict

Though brand is cruelty free, many ingredients used are questionable.

2.8

Average

0 1 2 3 4 5

2.0

Poor

Clean formula

2.7

Average

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Living Proof is not entirely clean.

2.0

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.0

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Octinoxate, Butane, Lilial, M.I.T, M.C.I, P.E.Gs~, PPGs~, Benzyl Salicylate~, Isobutane, Coumarin~, Isoparaffin, Alcohol Denat, Benzyl Benzoate~, P.G, Lye, Citral~, Hexyl Cinnamal, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Petrolatum, P.E.Gs~, PPGs~, Benzyl Salicylate~, Coumarin~, Geraniol, Shea Butter*, Benzyl Benzoate~, Citral~, C.A.P.B~, Limonene, Linalool, Citronellol

~can be natural/ synthetic derived
*we have asked for clarity on fair trade source

organic certified

Living Proof is not entirely green.

2.7

Average

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

2.7

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly. 
Some products contain P.E.Gs, Petrolatum, Hydrofluorocarbon, Acrylates Copolymer*

Hair Sprays in aerosol cans have propellants containing hydrocarbons which contribute to global warming.
CFC-free aerosols too emit the volatile organic compounds (VOCs), which affect the ozone and the environment.

*water soluble/ not a micro plastic
Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

recycle material

Brand uses PET & HDPE plastic for products packaging*.
It should be noted that, Propellants in aerosol cans are highly flammable and can cause explosions and start fires.
Empty aerosol cans are considered as hazardous waste in the USA and many countries.

*Brand has partnered with TerraCycle, to ensure recycling of their empties in North America.

They claim to decrease the use of virgin plastic in all their global packaging by 50% by 2025 and claim to increase their use of post-consumer recycled material in all global packaging to at least 50%, and work towards 100% recyclable packaging worldwide.

Living Proof is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Urea~, Squalane~, Panthenol~, Glycerin~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Sodium Lactate~, Lactic Acid~, P.E.G 5~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 15~, P.E.G 16~, P.E.G 40~, P.E.G 75~, P.E.G 120~, P.E.G 150~, P.E.G 200~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Living Proof is honest.

4.0

V. good

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea. Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

Living Proof FAQs

Is Living Proof Cruelty Free ?
-

Brand is PETA certified and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Living Proof Eco friendly ?
-

Ingredients used in some products are not earth friendly. 
Some products contain P.E.Gs, Petrolatum, Hydrofluorocarbon, Acrylates Copolymer*

Hair Sprays in aerosol cans have propellants containing hydrocarbons which contribute to global warming.
CFC-free aerosols too emit the volatile organic compounds (VOCs), which affect the ozone and the environment.

*water soluble/ not a micro plastic
Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

Is Living Proof safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Living Proof Organic ?
-

Living Proof is not organic certified.

Is Living Proof safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Living Proof vegan friendly ?
-

Some products contain Beeswax, Urea~, Squalane~, Panthenol~, Glycerin~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Sodium Lactate~, Lactic Acid~, P.E.G 5~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 15~, P.E.G 16~, P.E.G 40~, P.E.G 75~, P.E.G 120~, P.E.G 150~, P.E.G 200~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Does Living Proof use sustainable packaging ?
-

Brand uses PET & HDPE plastic for products packaging*.
It should be noted that, Propellants in aerosol cans are highly flammable and can cause explosions and start fires.
Empty aerosol cans are considered as hazardous waste in the USA and many countries.

*Brand has partnered with TerraCycle, to ensure recycling of their empties in North America.

They claim to decrease the use of virgin plastic in all their global packaging by 50% by 2025 and claim to increase their use of post-consumer recycled material in all global packaging to at least 50%, and work towards 100% recyclable packaging worldwide.

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