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Make Up For Ever

LVMH Group

our verdict

This brand is not cruelty free. Many ingredients used are questionable.  zoobop suggests using verified clean, green, cruelty free alternatives which are good for you and the planet

1.8

Very poor

0 1 2 3 4 5

1.8

Very poor

Clean formula

1.9

Very poor

Green policy

0.0

Terrible

cruelty free

5.0

Excellent

honest label

0 1 2 3 4 5

why this score ?

Make Up For Ever is not clean.

1.8

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.8

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Methyl Paraben, Propyl Paraben, Ethyl Paraben, Butyl Paraben, Isobutyl Paraben, Talc, Lilial, Benzyl Salicylate~, B.H.T, S.L.S, T.E.A, P.E.Gs~, PPGs~, P.T.F.E, Benzyl Alcohol~, Alcohol Denat, Benzyl Benzoate~, P.G, Carbomer, Dimethicone, Hexyl Cinnamal, Tocopherol, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Colour~, Benzyl Salicylate~, P.E.Gs~, PPGs~, Benzyl Alcohol~, Geraniol, Paraffin Oil, Paraffinum Liquidum, Petrolatum Liquid, Petroleum Oil, White Mineral Oil And White Oil which are all mineral oils.">Mineral Oil, Palm Oil*, Mica*, Benzyl Benzoate~, Limonene, Linalool, Citronellol, Paraffin

~can be natural/ synthetic derived
*sustainable & ethical source.
Parent brand is part of RSPO for sustainable palm oil & Responsible Mica Initiative
To know more about mica and how it can be unethically sourced watch this post, https://www.zoobop.com/post-detail.aspx?id=4

organic certified

Make Up For Ever is not green.

1.9

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

1.9

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain B.H.T, S.L.S, P.E.Gs, P.T.F.E, Parabens, PVP, Polyethylene, Microcrystalline Wax, Titanium Dioxide*, Palm Oil**, Acrylates Copolymer***, Talc****

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand part of RSPO
To know more about Palm oil & its impact on forests, wildlife & the environment check this post, https://www.zoobop.com/post-detail.aspx?id=5

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is asbestos free / we have asked brand for more information

recycle material

Brand uses glass, metal & plastic for products packaging
We have asked them for more information on their recycling policies and plastic content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Though Parent brand claims to be working towards recycling plastic, we find that they are equally responsible for contaminating the planet too.
Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries all waste & plastic ends up in landfills.

Make Up For Ever is not cruelty free.

0.0

Terrible

Criteria

cruelty free

100% vegan

This brand tests on animals when required by law. By testing on animals, brand can no longer be considered vegan friendly.

0.0

Terrible

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand tests on animals when required by law

It should be noted that their Parent brand too test on animals when required by law.

100% vegan

By testing on animals brand can no longer be vegan friendly
Some products contain Beeswax, Honey, Lanolin, Tallow, Carmine , Benzoic Acids~, Glycerine~, Panthenol, Cetyl Alcohol~, Stearic Acid~, Squalane~, Lecithin~, Lactic Acid~, Allantoin~, Cetearyl Alcohol~, Stearyl Alcohol~, P.E.G ~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 14~, P.E.G 30~, P.E.G 75~
Make up brushes are made of synthetic fiber
~can be plant/ animal/ synthetic derived*
*it always best to write to the brand for more details on an ingredient origin.

Make Up For Ever is honest.

5.0

Excellent

Criteria

honesty

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

Make Up For Ever FAQs

Is Make Up For Ever Cruelty Free ?
-

Brand tests on animals when required by law

It should be noted that their Parent brand too test on animals when required by law.

Is Make Up For Ever Eco friendly ?
-

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain B.H.T, S.L.S, P.E.Gs, P.T.F.E, Parabens, PVP, Polyethylene, Microcrystalline Wax, Titanium Dioxide*, Palm Oil**, Acrylates Copolymer***, Talc****

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source/ Parent brand part of RSPO
To know more about Palm oil & its impact on forests, wildlife & the environment check this post, https://www.zoobop.com/post-detail.aspx?id=5

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is asbestos free / we have asked brand for more information

Is Make Up For Ever safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Make Up For Ever Organic ?
-

Make Up For Ever is not organic certified.

Is Make Up For Ever safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Make Up For Ever vegan friendly ?
-

By testing on animals brand can no longer be vegan friendly
Some products contain Beeswax, Honey, Lanolin, Tallow, Carmine , Benzoic Acids~, Glycerine~, Panthenol, Cetyl Alcohol~, Stearic Acid~, Squalane~, Lecithin~, Lactic Acid~, Allantoin~, Cetearyl Alcohol~, Stearyl Alcohol~, P.E.G ~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 14~, P.E.G 30~, P.E.G 75~
Make up brushes are made of synthetic fiber
~can be plant/ animal/ synthetic derived*
*it always best to write to the brand for more details on an ingredient origin.

Does Make Up For Ever use sustainable packaging ?
-

Brand uses glass, metal & plastic for products packaging
We have asked them for more information on their recycling policies and plastic content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Though Parent brand claims to be working towards recycling plastic, we find that they are equally responsible for contaminating the planet too.
Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries all waste & plastic ends up in landfills.

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