Plume

Brand claims to be strictly synthetic free.
They give full ingredient transparency on products labels/ website.
We found no harmful/ toxic ingredients in their products.

Some products contain Color, Palm Oil Derivatives*, Shea Butter**, Essential Oils, Vitamin E
Brand is gluten free

*sustainable source
**we have asked for clarity on fair trade source

Some products contain Palm Oil Derivatives*, Titanium Dioxide**

*sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**non nano

Brand uses plastic for most product packaging.
We have asked them for further clarity on their recycling policies and plastic content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Brand is PETA certified and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Brand is vegan friendly.
Some products contain Glycerin~

~plant derived

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

Brand support organizations :
1. Look Good Feel Better
2. National Research Council Canada