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Pure Elements

our verdict

Brand needs to have complete label transparency for all ingredients used. They do not have strong recycling, environment or cruelty free policies.

2.5

Poor

0 1 2 3 4 5

2.1

Poor

Clean formula

2.3

Poor

Green policy

2.9

Average

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

unclear if Pure Elements is clean.

2.1

Poor

Criteria

synthetic free

naturally derived

organic certified

We are not clear if ingredients used in some products are toxic to humans. We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

2.1

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand mentions key ingredients on some of their product labels / website.
In the absence of complete ingredient transparency, it is very difficult to ascertain this.
Some products contain P.E.G 7~

~can be natural/ synthetic derived

naturally derived

Brand mentions key ingredients on some of their product labels / website.
Some products contain Fragrance*, P.E.G 7~, Mica**, Shea Butter***, Vitamin E

*from essential oils
~can be natural/ synthetic derived
**brand gives no information on their ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

***we have asked for clarity on fair trade source

organic certified

unclear if Pure Elements is green.

2.3

Poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

2.3

Poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Brand does not give full ingredient transparency on their product labels/ website.
In the absence of complete ingredient transparency, it is very difficult to ascertain this.
Some products contain Zinc Oxide*, P.E.G 7~

*unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass & plastic for products packaging.
We have asked them for further clarity on their recycling policies and plastic content

unclear if Pure Elements cruelty free.

2.9

Average

Criteria

cruelty free

100% vegan

Brand is in a grey area, as testing policies are vague and unclear. We are not sure if they sell offline where animal testing is required as per law.

2.9

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels

100% vegan

Some products contain Honey, Beeswax, Cow's Ghee, Milk, Panthenol~, Glycerine~, Lactic Acid~, P.E.G 7~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Pure Elements is not entirely honest.

3.0

Fair

Criteria

honesty

Some products do not mention complete ingredients. Brand needs to clearly indicate transparency in sourcing of ingredients like Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Some products do not mention complete ingredients.
Brand needs to clearly indicate transparency in sourcing of ingredients like Mica & Shea.

Pure Elements FAQs

Is Pure Elements Cruelty Free ?
-

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels

Is Pure Elements Eco friendly ?
-

Brand does not give full ingredient transparency on their product labels/ website.
In the absence of complete ingredient transparency, it is very difficult to ascertain this.
Some products contain Zinc Oxide*, P.E.G 7~

*unclear if this is non nano/ we have asked the brand for further information

Is Pure Elements safe ?
-

We are not clear if ingredients used in some products are toxic to humans.We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

Is Pure Elements Organic ?
-

Pure Elements is not organic certified.

Is Pure Elements safe for kids ?
-

We are not clear if ingredients used in some products are toxic to humans.We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

Is Pure Elements vegan friendly ?
-

Some products contain Honey, Beeswax, Cow's Ghee, Milk, Panthenol~, Glycerine~, Lactic Acid~, P.E.G 7~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Does Pure Elements use sustainable packaging ?
-

Brand uses glass & plastic for products packaging.
We have asked them for further clarity on their recycling policies and plastic content

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