Pure Elements

Brand mentions key ingredients on some of their product labels / website.
In the absence of complete ingredient transparency, it is very difficult to ascertain this.
Some products contain P.E.G 7~

~can be natural/ synthetic derived

Brand mentions key ingredients on some of their product labels / website.
Some products contain Fragrance*, P.E.G 7~, Mica**, Shea Butter***, Vitamin E

*from essential oils
~can be natural/ synthetic derived
**brand gives no information on their ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

***we have asked for clarity on fair trade source

Brand does not give full ingredient transparency on their product labels/ website.
In the absence of complete ingredient transparency, it is very difficult to ascertain this.
Some products contain Zinc Oxide*, P.E.G 7~

*unclear if this is non nano/ we have asked the brand for further information

Brand uses glass & plastic for products packaging.
We have asked them for further clarity on their recycling policies and plastic content

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels

Some products contain Honey, Beeswax, Cow's Ghee, Milk, Panthenol~, Glycerine~, Lactic Acid~, P.E.G 7~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Some products do not mention complete ingredients.
Brand needs to clearly indicate transparency in sourcing of ingredients like Mica & Shea.