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Pureology

L'oreal

our verdict

Though brand is cruelty free, it has many questionable ingredients that may not be good for you or the planet.

2.7

Average

0 1 2 3 4 5

1.4

Very poor

Clean formula

1.9

Very poor

Green policy

5.0

Excellent

cruelty free

5.0

Excellent

honest label

0 1 2 3 4 5

why this score ?

Pureology is not clean.

1.4

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.4

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Methyl Paraben, Ethyl Paraben, Octinoxate, M.I.T, Butane, M.C.I, S.L.S, P.E.Gs~, PPGs~, B.H.T, T.E.A, Benzyl Salicylate~, Coumarin~, Acrylates Copolymer, Isoparaffin, Alcohol Denat, P.G, Benzyl Benzoate~, Carbomer, Eugenol~, Isoeugenol~, Citral~, C.A.P.B~, Dimethicone, Phenoxyethanol, EDTA, PVP

~can be natural/ synthetic derived

naturally derived

Some products contain Petrolatum, Fragrance~, Colour~, P.E.Gs~, PPGs~, Benzyl Salicylate~, Geraniol, Coumarin~, Palm Oil Derivatives*, Shea Butter**, Benzyl Benzoate~, Limonene, Linalool, Citronellol, Eugenol~, Isoeugenol~, Citral~, C.A.P.B~

~can be natural/ synthetic derived
*sustainable source/ Parent brand is part of RSPO
**L’Oréal/ the parent brand has partnered with Olvéa Burkina Faso & the Swedish company AAK as their leading global provider for Fair trade Shea.

organic certified

Pureology is not green.

1.9

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

1.9

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain Parabens, Petrolatum, B.H.T, P.E.Gs, S.L.S, Palm Oil Derivatives*, PVP, Acrylates Copolymer**

*sustainable source/ Parent brand is part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petroleum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

recycle material

Brand bottles are made of 50% post-consumer recycled materials and are 100% recyclable and products and printed materials use up to 50% PCR materials and FSC paper stock. Brand minimized use of secondary packaging, with cartons brand do have being made of 100% recycled fibers and reduced utility energy consumption per bottle.

Pureology is cruelty free.

5.0

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified & is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

It should be noted that Parent Brand tests on animals when required by law.

100% vegan

Brand is vegan certified by PETA
Some products contain Glycerin~, Cetearyl Alcohol~, Stearyl Alcohol~, Lactic Acid~, Panthenol~, P.E.G 4~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 14~, P.E.G 17~, P.E.G 18~, P.E.G 40~, P.E.G 55~, P.E.G 150~, P.E.G 200~

~can be plant/ synthetic derived

Pureology is honest.

5.0

Excellent

Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Pureology FAQs

Is Pureology Cruelty Free ?
-

Brand is PETA certified & is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

It should be noted that Parent Brand tests on animals when required by law.

Is Pureology Eco friendly ?
-

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain Parabens, Petrolatum, B.H.T, P.E.Gs, S.L.S, Palm Oil Derivatives*, PVP, Acrylates Copolymer**

*sustainable source/ Parent brand is part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petroleum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

Is Pureology safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Pureology Organic ?
-

Pureology is not organic certified.

Is Pureology safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Pureology vegan friendly ?
-

Brand is vegan certified by PETA
Some products contain Glycerin~, Cetearyl Alcohol~, Stearyl Alcohol~, Lactic Acid~, Panthenol~, P.E.G 4~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 14~, P.E.G 17~, P.E.G 18~, P.E.G 40~, P.E.G 55~, P.E.G 150~, P.E.G 200~

~can be plant/ synthetic derived

Does Pureology use sustainable packaging ?
-

Brand bottles are made of 50% post-consumer recycled materials and are 100% recyclable and products and printed materials use up to 50% PCR materials and FSC paper stock. Brand minimized use of secondary packaging, with cartons brand do have being made of 100% recycled fibers and reduced utility energy consumption per bottle.

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