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Roots

our verdict

We have asked brand for transparency in supply chain for Palm Oil, Mica and Shea used.

2.9

Average

0 1 2 3 4 5

2.7

Average

Clean formula

2.7

Average

Green policy

4.6

Excellent

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

unclear if Roots is clean.

2.7

Average

Criteria

synthetic free

naturally derived

organic certified

We are not clear if ingredients used in some products are toxic to humans. We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

2.7

Average

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Colour~, C.A.P.B~, Phenoxyethanol

~can be natural/ synthetic derived

naturally derived

Some products contain Colour~, Palm Oil Derivatives*, Mica*, Shea Butter**, C.A.P.B~, Vitamin E
Brand is gluten free

~can be natural/ synthetic derived
*brand gives no information on sustainable/ ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4 ]
**we have asked for clarity on fair trade source

organic certified

Brand mentions using organic ingredients in some products, but provides no certification for these.

unclear if Roots is green.

2.7

Average

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

2.7

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain Palm Oil Derivatives*, Zinc Oxide**, Titanium Dioxide**

*brand gives no information on sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5
**unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass, metal & plastic for most of their product packaging.
We have asked them for further clarity on their recycling policies and plastic content

Their Pretty Forever Jar is an eco-friendly refillable glass makeup jar. Brand encourages users to refill their glass jar with one of brand compostable ECO Refills.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Roots is cruelty free.

4.6

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is vegan friendly
Some products contain Glycerin~, Lecithin~, Squalene~, Cetearyl Alcohol~, Stearic Acid~, Panthenol~

~can be plant/ synthetic derived

Roots is honest.

3.0

Fair

Criteria

honesty

social service

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil (derivatives), Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil (derivatives), Mica & Shea.

social service

Brand donates 1% of sales to several hand-picked charities every year.

Roots FAQs

Is Roots Cruelty Free ?
-

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing.

Is Roots Eco friendly ?
-

Some products contain Palm Oil Derivatives*, Zinc Oxide**, Titanium Dioxide**

*brand gives no information on sustainable source
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5
**unclear if this is non nano/ we have asked the brand for further information

Is Roots safe ?
-

We are not clear if ingredients used in some products are toxic to humans.We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

Is Roots Organic ?
-

Brand mentions using organic ingredients in some products, but provides no certification for these.

Is Roots safe for kids ?
-

We are not clear if ingredients used in some products are toxic to humans.We have asked brand for further clarity. Please tap the icons for more details under each criteria to understand more.

Is Roots vegan friendly ?
-

Brand is vegan friendly
Some products contain Glycerin~, Lecithin~, Squalene~, Cetearyl Alcohol~, Stearic Acid~, Panthenol~

~can be plant/ synthetic derived

Does Roots use sustainable packaging ?
-

Brand uses glass, metal & plastic for most of their product packaging.
We have asked them for further clarity on their recycling policies and plastic content

Their Pretty Forever Jar is an eco-friendly refillable glass makeup jar. Brand encourages users to refill their glass jar with one of brand compostable ECO Refills.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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