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Tower 28

our verdict

This brand is clean and safe. We have asked brand for transparency in supply chain of shea used.

Shop on

3.9

Good

0 1 2 3 4 5

3.2

Fair

Clean formula

3.8

Good

Green policy

5.0

Excellent

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Tower 28 is clean.

3.2

Fair

Criteria

synthetic free

naturally derived

organic certified

Though brand is relatively clean. they need to give transparency in supply chain for Shea used as this ingredient can have fairtrade concerns. It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

3.2

Fair

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Tocopherol~, Phenoxyethanol

~can be natural/ synthetic derived

naturally derived

Some products contain Colour, Mica*, Shea Butter**, Tocopherol~
Brand is gluten free.

~can be natural/ synthetic derived
*ethical source
To know about more Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for transparency in supply chain of fair trade source
It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

organic certified

Tower 28 is green.

3.8

Good

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

3.8

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some product contain Titanium Dioxide*, Zinc Oxide*

*non nano

recycle material

Brand uses glass & post-consumer resin (PCR) for products packaging.
They will transition all plastic product packaging into PCR (post-consumer-resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials. Going forward, product packaging for all new launches will be made from 50%+ PCR materials.
They also work with a certified carbon neutral packaging printer and use FSC-certified paper from sustainably managed forests with low-VOC plant-based inks

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Tower 28 is cruelty free.

5.0

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified & is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is vegan certified by PETA.
Some products contain Glycerine~, Lecithin~

~plant derived

Tower 28 is honest.

4.0

V. good

Criteria

honesty

social service

Though brand is transparent with labelling and gives transparency in the supply chain for mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling and gives transparency in the supply chain for mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

social service

They pledge to donate 100% of their gross profits on tower28beauty.com to support ocean conservation with Heal the Bay, an environmental 501(c)3 nonprofit dedicated to cleaning and maintaining the coastal waters and watersheds in the Greater Los Angeles area (which includes Santa Monica, aka home of the real Tower 28 lifeguard tower were named after!)

Tower 28 FAQs

Is Tower 28 Cruelty Free ?
-

Brand is PETA certified & is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Tower 28 Eco friendly ?
-

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some product contain Titanium Dioxide*, Zinc Oxide*

*non nano

Is Tower 28 safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Tower 28 Organic ?
-

Tower 28 is not organic certified.

Is Tower 28 safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Tower 28 vegan friendly ?
-

Brand is vegan certified by PETA.
Some products contain Glycerine~, Lecithin~

~plant derived

Does Tower 28 use sustainable packaging ?
-

Brand uses glass & post-consumer resin (PCR) for products packaging.
They will transition all plastic product packaging into PCR (post-consumer-resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials. Going forward, product packaging for all new launches will be made from 50%+ PCR materials.
They also work with a certified carbon neutral packaging printer and use FSC-certified paper from sustainably managed forests with low-VOC plant-based inks

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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