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WBCo

our verdict

Brand is cruelty free. We have asked brand for more information on transparency of supply chain for Palm Oil, Mica and Shea used.

3.4

Fair

0 1 2 3 4 5

2.3

Poor

Clean formula

3.4

Fair

Green policy

5.0

Excellent

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

WBCo is not entirely clean.

2.3

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.3

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, S.L.S, P.E.Gs~, Benzyl Alcohol~, Isopropyl Alcohol, P.G, Dimethicone, Sodium Benzoate~, Potassium Sorbate~, C.A.P.B~, Phenoxyethanol

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, P.E.Gs~, Benzyl Alcohol~, Geraniol, Palm Oil Derivatives*, Mica**, Shea Butter***, C.A.P.B~, Sodium Benzoate~, Potassium Sorbate~, Limonene, Linalool, Citronellol, Citral, Farnesol, Paraffin, Vitamin E

~can be natural/ synthetic derived
*brand gives no information on their sustainable source
**brand gives no information on ethical source
To know about more mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

***we have asked for clarity on fair trade source

organic certified

WBCo is not entirely green.

3.4

Fair

Criteria

earth safe

recycle material

Though brand uses green packaging we have asked for clarity on some ingredient content vis a vis its eco footprint.

3.4

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain PEGs, S.L.S, Polyethylene, Polyethylene Terephthalate, Titanium Dioxide*, Palm Oil Derivatives**, Acrylate Copolymer***, PVP

*unclear if this is non nano/ we have asked the brand for further information
**brand gives no information in transparency of supply chain
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

recycle material

Brand uses glass & tin for their product packaging.
Their brow spoolies are in bamboo and are a 100% compostable.

It is important to note, that while it is the endeavour of the brand to be plastic free, some bottles may have caps & pumps which may have some plastic component. It is essential for you to recycle these with your local recycling center.

WBCo is cruelty free.

5.0

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is Cruelty Free International Leaping Bunny certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is 100% vegan.
Some products contain Squalane~, Glycerin~, Stearic Acid~, Cetearyl Alcohol~, P.E.G 10~, P.E.G 40~

~can be plant/ synthetic derived

WBCo is honest.

3.0

Fair

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil Derivatives, Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil Derivatives, Mica & Shea.

WBCo FAQs

Is WBCo Cruelty Free ?
-

Brand is Cruelty Free International Leaping Bunny certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is WBCo Eco friendly ?
-

Some products contain PEGs, S.L.S, Polyethylene, Polyethylene Terephthalate, Titanium Dioxide*, Palm Oil Derivatives**, Acrylate Copolymer***, PVP

*unclear if this is non nano/ we have asked the brand for further information
**brand gives no information in transparency of supply chain
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

Is WBCo safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is WBCo Organic ?
-

WBCo is not organic certified.

Is WBCo safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is WBCo vegan friendly ?
-

Brand is 100% vegan.
Some products contain Squalane~, Glycerin~, Stearic Acid~, Cetearyl Alcohol~, P.E.G 10~, P.E.G 40~

~can be plant/ synthetic derived

Does WBCo use sustainable packaging ?
-

Brand uses glass & tin for their product packaging.
Their brow spoolies are in bamboo and are a 100% compostable.

It is important to note, that while it is the endeavour of the brand to be plastic free, some bottles may have caps & pumps which may have some plastic component. It is essential for you to recycle these with your local recycling center.

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