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Wild Ideas

our verdict

This is a small farmers market brand, made in small batches. We have asked brand for clarity on shea supply chain.

Shop on

3.9

Good

0 1 2 3 4 5

3.5

Fair

Clean formula

4.6

Excellent

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Wild Ideas is clean.

3.5

Fair

Criteria

synthetic free

naturally derived

organic certified

Brand is clean. We have asked for clarity on supply chain for shea used. It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

3.5

Fair

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand claims to be using 100% natural ingredients, with the exception of Lye (used for saponification).
They give full ingredient transparency on products labels/ website.
We found no harmful/ toxic ingredients in their products.

naturally derived

Brand claims to be using 100% natural ingredients.
Some products contain Essential Oils, Shea Butter*, Vitamin E

*we have asked for clarity on fair trade source
It should be noted, that zoobop only promotes those SKUs and products which are Fairtrade.

organic certified

Wild Ideas is green.

4.6

Excellent

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.

recycle material

The brand's products are packaged in 100% recycled paper and recyclable plastic.
Some products are packed in glass jars
They accept back empties for recycling & offer refills for most products.

Wild Ideas is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is committed to being cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Glycerin~, Allantoin~
Brand has vegan options**

~plant derived
**users are advised to check the label for all ingredient content.

Wild Ideas is honest.

4.0

V. good

Criteria

honesty

social service

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

social service

All products are made by Wild Ideas trust - a self help NGO for disadvantaged poor women of rural Tiruvannamalai.

Wild Ideas FAQs

Is Wild Ideas Cruelty Free ?
-

Brand is committed to being cruelty free.
With no animal testing at any stage of production or marketing.

Is Wild Ideas Eco friendly ?
-

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.

Is Wild Ideas safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Wild Ideas Organic ?
-

Wild Ideas is not organic certified.

Is Wild Ideas safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Wild Ideas vegan friendly ?
-

Some products contain Beeswax, Glycerin~, Allantoin~
Brand has vegan options**

~plant derived
**users are advised to check the label for all ingredient content.

Does Wild Ideas use sustainable packaging ?
-

The brand's products are packaged in 100% recycled paper and recyclable plastic.
Some products are packed in glass jars
They accept back empties for recycling & offer refills for most products.

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