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Wishful

Huda Beauty

our verdict

zoobop suggests using verified clean, green, cruelty free alternatives which are good for you and the planet.

2.8

Average

0 1 2 3 4 5

2.7

Average

Clean formula

2.3

Poor

Green policy

3.8

Good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Wishful is not entirely clean.

2.7

Average

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.7

Average

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some product contain Fragrance~, Color~, P.E.Gs~, Benzyl Alcohol~, P.G, Benzyl Benzoate~, Carbomer, Eugenol~, Tocopherol, Potassium Sorbate~, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some product contain Fragrance~, Color~, PEGs~, Benzyl Alcohol~, Geraniol, Mica*, Shea Butter**, Benzyl Benzoate~, Linalool, Limonene, Citronellol, Eugenol~, Potassium Sorbate~

~can be natural/ synthetic derived
*ethical source/ Parent brand is part of RMI (Responsible Mica Initiative)
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Wishful is not entirely green.

2.3

Poor

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

2.3

Poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some product contain P.E.Gs, Polyethylene, Titanium Oxides*, VP Copolymer**
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)***
we have asked for brand more clarity

*unclear if this is non nano/ we have asked the brand for further information
**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

recycle material

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling policies and PCR content
We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

Wishful is cruelty free.

3.8

Good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

3.8

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Honey, Lactic Acid~, Glycerin~, Lecithin~, Allantoin~, Cetearyl Alcohol~, P.E.G 5~, P.E.G 20~, P.E.G 40~, P.E.G 100~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check the label for all ingredient content.

Wishful is honest.

4.0

V. good

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

Wishful FAQs

Is Wishful Cruelty Free ?
-

Brand is is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Wishful Eco friendly ?
-

Ingredients used in some products are not earth friendly.
Some product contain P.E.Gs, Polyethylene, Titanium Oxides*, VP Copolymer**
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)***
we have asked for brand more clarity

*unclear if this is non nano/ we have asked the brand for further information
**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

Is Wishful safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Wishful Organic ?
-

Wishful is not organic certified.

Is Wishful safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Wishful vegan friendly ?
-

Some products contain Honey, Lactic Acid~, Glycerin~, Lecithin~, Allantoin~, Cetearyl Alcohol~, P.E.G 5~, P.E.G 20~, P.E.G 40~, P.E.G 100~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check the label for all ingredient content.

Does Wishful use sustainable packaging ?
-

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling policies and PCR content
We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

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