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Mama Earth

our verdict

Brand is relatively clean. We hope some of the ingredients are replaced for greener alternatives (specially their sunscreen) We have asked brand for transparency in the supply chain of palm oil used.

3.3

Fair

0 1 2 3 4 5

2.7

Average

Clean formula

3.1

Fair

Green policy

4.6

Excellent

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

Mama Earth is not entirely clean.

2.7

Average

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.7

Average

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products are Made Safe Certified.
Some products Contain Fragrance~, B.H.T, T.E.A, PPGs~, Sodium Saccharin (Artificial Sweetener), P.G, EDTA, Carbomer, Sodium Benzoate~, Potassium Sorbate~, Phenoxyethanol

~can be natural/ synthetic derived

naturally derived

Some products are Made Safe Certified.
Some products Contain Retinol, Fragrance~, Octocrylene, Avobenzone, PPGs~, Palm Oil*, Mica*, Shea Butter**, Lye, Phenoxyethanol, C.A.P.B, Vitamin E, Sodium Benzoate~, Potassium Sorbate~, Alcohol

~can be natural/ synthetic derived
*brand gives no information on sustainable/ ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Some products are Made Safe Certified. Not all.

Mama Earth is not entirely green.

3.1

Fair

Criteria

earth safe

recycle material

Brand is relatively clean. We hope some of the ingredients are replaced for greener alternatives (specially their sunscreen)

3.1

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain B.H.T, Polyethylene, Palm Oil Derivatives*, Acrylate Copolymer**, Zinc Oxide***, Titanium Dioxide***
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)****
we have asked for brand more clarity

*brand gives no information on sustainable source
To understand the impact of Palm Oil on forests, and wildlife watch this post, https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble/ we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information
****zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

recycle material

Brand uses plastic packing for most products.
We have asked them for more information on their plastic plastic content.

Empty containers can be sent back to the brand for recycling.
Brand works with unorganized plastic collectors through their partners for recycled plastic waste.

We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.
*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

Mama Earth is cruelty free.

4.6

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified and is committed to being cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Goat's Milk, Milk Protein, Cow's Milk, Honey, Lactic Acid~, Panthenol~, Biotin~, Collagen~, Keratin~, Allantoin~, Stearic Acid~, Glycerin~, Cetearyl Alcohol~, Cetyl Alcohol~, Panthenol~
Brand has vegan options**

~all plant derived
**users are advised to check the label for all ingredient content.

Mama Earth is not entirely honest.

3.0

Fair

Criteria

honesty

Though brand lists complete ingredients it needs to clearly indicate supply chain for Palm Oil Derivatives, Mica & Shea. And it should be noted that the brand is non-responsive to simple questions when asked.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand lists complete ingredients it needs to clearly indicate supply chain for Palm Oil Derivatives, Mica & Shea.
And it should be noted that the brand is non-responsive to simple questions when asked.

Mama Earth FAQs

Is Mama Earth Cruelty Free ?
-

Brand is PETA certified and is committed to being cruelty free.
With no animal testing at any stage of production or marketing.

Is Mama Earth Eco friendly ?
-

Some products contain B.H.T, Polyethylene, Palm Oil Derivatives*, Acrylate Copolymer**, Zinc Oxide***, Titanium Dioxide***
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)****
we have asked for brand more clarity

*brand gives no information on sustainable source
To understand the impact of Palm Oil on forests, and wildlife watch this post, https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble/ we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information
****zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

Is Mama Earth safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Mama Earth Organic ?
-

Some products are Made Safe Certified. Not all.

Is Mama Earth safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Mama Earth vegan friendly ?
-

Some products contain Beeswax, Goat's Milk, Milk Protein, Cow's Milk, Honey, Lactic Acid~, Panthenol~, Biotin~, Collagen~, Keratin~, Allantoin~, Stearic Acid~, Glycerin~, Cetearyl Alcohol~, Cetyl Alcohol~, Panthenol~
Brand has vegan options**

~all plant derived
**users are advised to check the label for all ingredient content.

Does Mama Earth use sustainable packaging ?
-

Brand uses plastic packing for most products.
We have asked them for more information on their plastic plastic content.

Empty containers can be sent back to the brand for recycling.
Brand works with unorganized plastic collectors through their partners for recycled plastic waste.

We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.
*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

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