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Maybelline

L'oreal

our verdict

This brand is not cruelty free. Many ingredients used are questionable.  zoobop suggests using verified clean, green, cruelty free alternatives which are good for you and the planet.

1.9

Very poor

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Maybelline is not clean.

1.8

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

see more..

1.8

Very poor

Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Butyl Paraben, Propyl Paraben, Ethyl Paraben, Methyl Paraben, Retinyl Palmitate, Octinoxate, Talc, Quaternium 15, Aluminium Powder, Diazolidinyl Urea, Imidazolidinyl Urea, S.L.S, S.L.E.S, B.H.T, T.E.A, P.E.Gs~, PPGs~, P.T.F.E, Benzyl Salicylate~, Alcohol Denat, P.G, Benzyl Benzoate~,Citral~, Eugenol~, Tocopherol, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, Petrolatum, P.E.Gs~, PPGs~, Benzyl Salicylate~, Geraniol, Paraffin Oil, Paraffinum Liquidum, Petrolatum Liquid, Petroleum Oil, White MineralOil And White Oil which are all mineral oils.">Paraffin Oil, Paraffinum Liquidum, Petrolatum Liquid, Petroleum Oil, White Mineral Oil And White Oil which are all mineral oils.">Mineral Oils, Mica*, Palm Oil*, Shea Butter**, Paraffin, Benzyl Benzoate~, Citral~, Eugenol~, Citronellol, Linalool, Limonene

~can be natural/ synthetic derived
*sustainable & ethical source.
Parent brand is part of Responsible Mica initiative & RSPO for sustainable Palm oil
To know more about mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**L’Oréal/ the parent brand has partnered with Olvéa Burkina Faso & the Swedish company AAK as their leading global provider for Fair trade Shea.

organic certified

Maybelline is not green.

1.9

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

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1.9

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Though Parent brand claims to be a responsible sourcer, the ingredients used in products are not earth friendly.
Some products contain Formaldehyde Releasers, Petrolatum, Parabens, Octinoxate, B.H.T, S.L.S, S.L.E.S, Palm Oil Derivatives*, Talc**, Mineral Oils, P.E.Gs, Acrylates Copolymer***, Titanium Dioxide****

*sustainable/ Parent brand is part of RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petroleum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

**unclear if this is asbestos free / we have asked brand for more information
***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass, metal & plastic for their packaging.
We have asked them for further clarity on their recycling policies and Plastic content.

It is important to note that, many harmful compounds found in nail polish are toxic to the environment, which is why it must not thrown out along with your regular trash. In fact, nail polish is considered to be as hazardous waste products, similar to house paints, and car batteries when it comes to environmental degradation.

Though Parent brand claims to be working towards recycling plastic, we find that they are equally responsible for contaminating the planet too.
Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries all waste & plastic ends up in landfills.
Parent brand promises to use 100% recyclable plastic by 2025 . This change will be much awaited.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Maybelline is not cruelty free.

0.0

Terrible

Criteria

cruelty free

100% vegan

This brand tests on animals when required by law. By testing on animals, brand can no longer be considered vegan friendly.

see more..

0.0

Terrible

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

On PETA list of brands to avoid
Brand tests on animals when required by law.

It should be noted that their Parent Brand too test on animals when required by Law.

100% vegan

By testing on animals brand can no longer be considered vegan friendly*
Some products contain Beeswax, Silk Powder, Honey , Lanolin, Carmine, Urea, Glycerine~, Stearic Acid~, Squalane~, Hydrogenated Lecithin~, Cetyl Alcohol~, Lactic Acid~, Panthenol~, Benzoic Acid~, Myristic Acid~, Allantoin ~, P.E.G 3~, P.E.G 6~, P.E.G 7~, P.E.G 8~, P.E.G 9~, P.E.G-10~ , P.E.G 15~, P.E.G 16~, P.E.G 17~, P.E.G-18~, P.E.G 20~, P.E.G 30~, P.E.G 40~, P.E.G 45~, P.E.G-60~, P.E.G 100~, P.E.G-200~, P.E.G-240~

~can be plant/ animal/ synthetic derived
*zoobop does not acknowledge brands that test on animals and claim to be vegan. As the entire principle of veganism is based on kindness.

Maybelline is honest.

5.0

Excellent

Criteria

honesty

Brand is transparent with all ingredients and sourcing.

5.0

Excellent

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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