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100% Pure

our verdict

This brand is truly clean, green, honest and cruelty free. zoobop 's their Fruit Pigmented® Long Last Concealer with Super Fruits

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4.3

V. good

0 1 2 3 4 5

4.0

V. good

Clean formula

4.2

V. good

Green policy

4.6

Excellent

cruelty free

5.0

Excellent

honest label

0 1 2 3 4 5

why this score ?

100% Pure is clean.

4.0

V. good

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

4.0

V. good

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand is free of synthetics. And defines itself as being natural, where every ingredient or formula is composed of plant, mineral, and/or marine vegetation that undergoes some chemical changes due to biological processes such as fermentation, distillation, and cold processing.
They give full label transparency for all ingredients used.
We found no harmful/ toxic ingredients in their products.

naturally derived

Some products contain Retinol, Benzyl Alcohol, Geraniol, Palm Oil*, Mica*, Shea Butter**, Limonene, Linalool, Eugenol, Farnesol, Citral, Citronellol, Potassium Sorbate, Sodium Benzoate, Vitamin E

*sustainable & ethical sourced
To know more about Mica and how it can be unethically sourced, watch this post https://www.zoobop.com/post-detail2.aspx

**fair trade

organic certified

Some product contain organic ingredients certified by USDA

100% Pure is green.

4.2

V. good

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

4.2

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Brand is a 100% solar powered and a 100% biodegradable
They have won several accolades for Environmental Sustainability.
Some products contain Palm Oil*, Zinc Oxide**, Titanium Dioxide**
Their sheet mask is made from sustainable and antibacterial bamboo cloth and free of artificial fragrances, chemical preservatives, harsh detergents***

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**non nano (0.2 microns particle size)
***zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

recycle material

100% Pure packaging is made from recycled materials - post-consumer recycled glass, plastic, tin and paper.
They use soy and vegetable inks on prints.
Alternatively you can send brand back your empties for recycling and reusing.
They ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Their sheet mask is made from sustainable and antibacterial bamboo cloth*

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

100% Pure is cruelty free.

4.6

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified & Leaping Bunny certified and is committed to begin a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Honey, Beeswax, Pearl Powder, Royal Jelly, Squalane~~, Collagen~, Biotin~, Amino Acid~, Lecithin~, Panthenol~, Glycerin~, Stearic Acid~, Cetearyl Alcohol~
Brand has many vegan options and is transitioning to become a fully vegan brand**.

~~plant derived
~can be plant/ animal derived
**Products with animal derived ingredients will be phased out and replaced with vegan alternatives in the future.
Users are advised to check the label for all ingredient content.

100% Pure is honest.

5.0

Excellent

Criteria

honesty

social service

This brand lists all ingredients, and is transparent in supply chain of Palm Oil, Mica & Shea.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

This brand lists all ingredients, and is transparent in supply chain of Palm Oil, Mica & Shea.

social service

Brand donates to a dog shelter from each order that is processed.

100% Pure FAQs

Is 100% Pure Cruelty Free ?
-

Brand is PETA certified & Leaping Bunny certified and is committed to begin a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is 100% Pure Eco friendly ?
-

Brand is a 100% solar powered and a 100% biodegradable
They have won several accolades for Environmental Sustainability.
Some products contain Palm Oil*, Zinc Oxide**, Titanium Dioxide**
Their sheet mask is made from sustainable and antibacterial bamboo cloth and free of artificial fragrances, chemical preservatives, harsh detergents***

*sustainable source/ RSPO
To know more about Palm Oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**non nano (0.2 microns particle size)
***zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

Is 100% Pure safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is 100% Pure Organic ?
-

Some product contain organic ingredients certified by USDA

Is 100% Pure safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is 100% Pure vegan friendly ?
-

Some products contain Honey, Beeswax, Pearl Powder, Royal Jelly, Squalane~~, Collagen~, Biotin~, Amino Acid~, Lecithin~, Panthenol~, Glycerin~, Stearic Acid~, Cetearyl Alcohol~
Brand has many vegan options and is transitioning to become a fully vegan brand**.

~~plant derived
~can be plant/ animal derived
**Products with animal derived ingredients will be phased out and replaced with vegan alternatives in the future.
Users are advised to check the label for all ingredient content.

Does 100% Pure use sustainable packaging ?
-

100% Pure packaging is made from recycled materials - post-consumer recycled glass, plastic, tin and paper.
They use soy and vegetable inks on prints.
Alternatively you can send brand back your empties for recycling and reusing.
They ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Their sheet mask is made from sustainable and antibacterial bamboo cloth*

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

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