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Puresense

our verdict

Though brand is cruelty free, some ingredients are questionable. We have asked brand for transparency in supply chain of Palm oil and Shea used.

2.7

Average

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Puresense is not entirely clean.

1.5

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

see more..

1.5

Very poor

Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Diethyl Phthalate, B.H.T, T.E.A, P.E.Gs~, PPGs~, P.G, Carbomer, Dimethicone, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Colour~, P.E.Gs~, PPGs~, Palm Oil*, Shea Butter**, C.A.P.B~, Vitamin E

*brand gives no information on sustainable source
~can be natural/ synthetic derived
**we have asked for clarity on fair trade source

organic certified

Puresense is not entirely green.

2.7

Average

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

see more..

2.7

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some products contain B.H.T, Phthalates, Palm Oil*, PEGs, Acrylates Copolymer**, Titanium Dioxide***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass, plastic and wood for most product product packaging.
We have asked for more clarity on the plastic content.

Puresense is cruelty free.

3.8

Good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

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3.8

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA listed and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Goat’s Milk, Benzoic Acid~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Glycerin~, P.E.G 7~, P.E.G 8~, P.E.G 40~, P.E.G 100~, P.E.G 150~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check product labels for all ingredient content.

Puresense is honest.

4.0

V. good

Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

4.0

V. good

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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