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Puresense

our verdict

Though brand is cruelty free, some ingredients are questionable. We have asked brand for transparency in supply chain of Palm oil and Shea used.

2.7

Average

0 1 2 3 4 5

2.3

Poor

Clean formula

2.3

Poor

Green policy

4.1

V. good

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

Puresense is not entirely clean.

2.3

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

2.3

Poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Colour~, Oxybenzone, Diethyl Phthalate, B.H.T, T.E.A, P.E.Gs~, PPGs~, Alcohol Denat, P.G, Carbomer, Dimethicone, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Colour~, P.E.Gs~, PPGs~, Palm Oil*, Shea Butter**, C.A.P.B~, Vitamin E

~can be natural/ synthetic derived
*brand gives no information on sustainable source
**we have asked for clarity on fair trade source

organic certified

Puresense is not entirely green.

2.3

Poor

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

2.3

Poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some products contain Oxybenzone, B.H.T, Phthalates, Palm Oil*, PEGs, Acrylates Copolymer**, Titanium Dioxide***
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)****
we have asked for brand more clarity

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information
****zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

recycle material

Brand uses glass, plastic and wood for most product packaging.
We have asked for more clarity on the plastic content.
We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

Puresense is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA listed and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Goat’s Milk, Benzoic Acid~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Glycerin~, P.E.G 7~, P.E.G 8~, P.E.G 40~, P.E.G 100~, P.E.G 150~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check product labels for all ingredient content.

Puresense is honest.

3.0

Fair

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Palm Oil & Shea.

Puresense FAQs

Is Puresense Cruelty Free ?
-

Brand is PETA listed and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Puresense Eco friendly ?
-

Ingredients used in some products are not earth friendly.
Some products contain Oxybenzone, B.H.T, Phthalates, Palm Oil*, PEGs, Acrylates Copolymer**, Titanium Dioxide***
It is unclear how long their sheet mask takes to decompose as waste (under normal conditions)****
we have asked for brand more clarity

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information
****zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions every day. These can take hundreds of years to break down in a landfill.

Is Puresense safe ?
-

Ingredients used in some products can be toxic to humans.Please tap the icons for more details under each criteria to understand more.

Is Puresense Organic ?
-

Puresense is not organic certified.

Is Puresense safe for kids ?
-

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Puresense vegan friendly ?
-

Some products contain Goat’s Milk, Benzoic Acid~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Glycerin~, P.E.G 7~, P.E.G 8~, P.E.G 40~, P.E.G 100~, P.E.G 150~
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check product labels for all ingredient content.

Does Puresense use sustainable packaging ?
-

Brand uses glass, plastic and wood for most product packaging.
We have asked for more clarity on the plastic content.
We are unclear on the recycle policy / decompose time of their single use sheet masks - we have asked the brand for more clarity on this*.

*zoobop recommends using eco-friendly masks instead of single sheet masks.
There is not enough data on waste from single use sheet masks yet but numbers can be similar to that of single use make up wipes that are thrown away by the millions everyday. These can take hundreds of years to break down in a landfill.

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