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Wet N Wild

Markwins

our verdict

Brand remains a bit of a grey area vis a vis animal testing. Many ingredients used are questionable.  zoobop suggests using verified clean, green, cruelty free alternatives which are good for you and the planet.

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2.1

Poor

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Wet N Wild is not clean.

1.2

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

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1.2

Very poor

Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some Products Contain Fragrance~, Colour~, Propyl Paraben, Methyl Paraben, Retinyl Palmitate, Oxybenzone, Octinoxate, Aluminium Powder, Octinoxate, Talc, M.I.T, T.E.A, B.H.T, S.L.S, S.L.E.S, P.E.Gs~, PPGs~, T.P.H.P, Alcohol, P.G, Tocopherol, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some Products Contain Fragrance~, Colour~, Petrolatum, P.E.G~, PPGs~, Mineral Oils, Mica*, Shea Butter**

~can be natural/ synthetic derived
*brand gives no information on ethical source
To know more about mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

Wet N Wild is not green.

1.5

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

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1.5

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some Products Contain Petrolatum, B.H.T, S.L.E.S, S.L.S, T.P.H.P, Parabens, Oxybenzone, Talc*, Mineral Oils, PEGs, Microcrystalline Wax, PVP, Polyethylene, VP Coplymer, Acrylates Copolymer**, Titanium Dioxide***

*unclear if this is asbestos free / we have asked brand for more information
**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why petrolatum derivatives should be avoided as an ingredient, click here https://www.zoobop.com/post-detail.aspx?id=6

recycle material

Brand uses glass, metal & plastic for their product packaging.
We have asked them for further clarity on their recycling policies and PCR content.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

unclear if Wet N Wild cruelty free.

2.9

Average

Criteria

cruelty free

100% vegan

Brand is in a grey area, as testing policies are vague and unclear. We are not sure if they sell offline where animal testing is required as per law.

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2.9

Average

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

This is a bit of a grey area.
Though Brand is PETA certified, because it claims to manufacture within China for China. The problem is that there is no surety on the transparency of raw materials used and sourced in China. There can be no guarantee that the raw materials were not tested at any stage of production nor can the brand guarantee that their products may or may not be subject to animal testing at any time if authorities in China deem it necessary (and they can do this without any prior notice)

100% vegan

Some Products Contain Beeswax , Carmine , Casein, Silk Powder, Carbomer, Keratin~, Oleic Acid~, Stearic Acid~, Glycerine~, Cetyl Alcohol~ , Allantoin~, Squalane~, Ubiquinone~, Lecithin~, P.E.G 4~, P.E.G 11~, P.E.G 12~, P.E.G 17~, P.E.G 18~ , P.E.G 30~, P.E.G 32~, P.E.G 40~
Their makeup brushes are vegan friendly, and made with synthetic fibre
Brand has vegan products**

~can be plant/ animal/ synthetic derived
**users are advised to check the label for all ingredient content.

Wet N Wild is honest.

5.0

Excellent

Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

5.0

Excellent

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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