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Earth Mama

our verdict

It is not clear if the brand is a 100% cruelty free. We have asked brand for transparency in supply chain for mica & shea.

3.2

Fair

0 1 2 3 4 5

3.2

Fair

Clean formula

3.6

Good

Green policy

3.4

Fair

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

Earth Mama is clean.

3.2

Fair

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

3.2

Fair

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Color~, Tocopherol~

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance*, Color~, Mica**, Shea Butter***, Tocopherol~

~can be natural/ synthetic derived
*from essential oils
**brand gives no information on ethical source
To know more about mica and how it can be unethically sourced, check this post https://www.zoobop.com/post-detail.aspx?id=4

***we have asked for clarity on fair trade source

organic certified

Some products contain organic ingredients certified by USDA, OTCO

Earth Mama is green.

3.6

Good

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

3.6

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Zinc Oxide*, Titanium Dioxide*

*non nano

recycle material

Brand uses plastic BPA-free PET bottles and jars for their product packaging.

unclear if Earth Mama cruelty free.

3.4

Fair

Criteria

cruelty free

100% vegan

Brand is in a grey area, as testing policies are vague and unclear. We are not sure if they sell offline where animal testing is required as per law.

3.4

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA & Leaping Bunny certified, but we have found some products selling in Mainland China through their HK distributor.
which means technically the brand is not a 100% cruelty free.
We have reached out to PETA for more clarity on this.

100% vegan

Some products contain Beeswax, Glycerine~, Cetearyl Alcohol~
Brand has vegan options**

~can be plant/ animal derived
**users are advised to check the label for all ingredient content.

Earth Mama is honest.

3.0

Fair

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Mica & Shea.

3.0

Fair

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Mica & Shea.

Earth Mama FAQs

Is Earth Mama Cruelty Free ?
-

Brand is PETA & Leaping Bunny certified, but we have found some products selling in Mainland China through their HK distributor.
which means technically the brand is not a 100% cruelty free.
We have reached out to PETA for more clarity on this.

Is Earth Mama Eco friendly ?
-

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Zinc Oxide*, Titanium Dioxide*

*non nano

Is Earth Mama safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Earth Mama Organic ?
-

Some products contain organic ingredients certified by USDA, OTCO

Is Earth Mama safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Earth Mama vegan friendly ?
-

Some products contain Beeswax, Glycerine~, Cetearyl Alcohol~
Brand has vegan options**

~can be plant/ animal derived
**users are advised to check the label for all ingredient content.

Does Earth Mama use sustainable packaging ?
-

Brand uses plastic BPA-free PET bottles and jars for their product packaging.

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