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Natio

our verdict

Though brand is cruelty free, many ingredients used are questionable.

2.7

Average

0 1 2 3 4 5

1.4

Very poor

Clean formula

1.9

Very poor

Green policy

4.1

V. good

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

Natio is not clean.

1.4

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.4

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~*, Color~, Methyl Paraben, Propyl Paraben, Ethyl Paraben, Butyl Paraben, Isobutyl Paraben, Retinyl Palmitate, Triclosan, Oxybenzone, Octinoxate, Talc, Imidazolidinyl Urea, Aluminium Powder, Lilial, D.E.A, B.H.A, M.I.T, T.E.A, M.E.A,B.H.T, S.L.E.S, M.C.I, P.E.Gs~, PPGs~, P.T.F.E, T.P.H.P, Benzyl Salicylate~, Coumarin~, Isoparaffin, P.G, Benzyl Benzoate~,Dimethicone, Citral~, Farnesol~, C.A.P.B~, Phenoxyethanol, EDTA

~can be natural/ synthetic derived
*Most synthetic perfumes can contain Phthalates. As labels will simply list “fragrance” or “perfume” and keep secret the ingredients that make up that fragrance.

naturally derived

Some products contain Fragrance~, Colour~, P.E.Gs~, PPGs~, Benzyl Salicylate~, Coumarin~, Mineral Oils, Geraniol, Palm Oil*, Mica*, Shea Butter**, Benzyl Benzoate~, Citral~, Isoeugenol~, Farnesol~, Limonene, Linalool, Citronellol,
Brand is gluten free

~can be natural/ synthetic derived
*sustainable/ ethically source
*brand claims sustainable source RSPO/ ethical source
To know more about palm oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.as

**we have asked for clarity on fair trade source

organic certified

Natio is not green.

1.9

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

1.9

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Natio Renewable energy powers, helping us to reduce carbon footprint.
Ingredients used in some products are not earth friendly.
Some products contain Petrolatum, Formaldehyde Releasers, B.H.T, B.H.A, P.E.Gs, S.L.E.S, P.T.F.E, T.P.H.P, Parabens, Oxybenzone, Octinoxate, Mineral Oils, Titanium dioxide*, Palm Oil**, Acrylates Copolymer***, Talc****
Brand claims to be entirely micro bead free

*non nano
**sustainable/ brand claims to be sustainable source RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
**** asbestos free

recycle material

Brand uses glass & plastic for products packaging.
This is what they have to say, "Our tubes are made from either PE or PP plastics numbered 2, 5 or 7 and usually these materials can be recycled however this may vary from council region to council region, from state region to state region from country to country. I would suggest contacting your local council for the regulations in your area".

Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries all waste & plastic ends up in landfills.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

It is equally important to note that, many harmful compounds found in nail polish are toxic to the environment, which is why it must not thrown out along with your regular trash.

Natio is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is CCF accredited & PETA listed and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Honey, Lanolin, Urea~, Keratin~, Stearic Acid~, Glycerin~, Allantoin~, Squalane~, Lecithin~, Cetyl Alcohol~, Lactic Acid~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 14~, P.E.G 20~, P.E.G 30~, P.E.G 40~, P.E.G 60~, P.E.G 100~, P.E.G 120~, P.E.G 150~
Makeup brushes are made of synthetic fibers & vegan friendly
Brand has many vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check product labels for all ingredient content.

Natio is honest.

4.0

V. good

Criteria

honesty

social service

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it. Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Synthetic fragrance are known to contain a mix of various toxins - unless these are clearly and transparently mentioned as complete fragrance by the brand. Unfortunately very few brands give complete fragrance info as they consider this as proprietary information. When it comes to Synthetic fragrance this is tricky as they can be known pollutants in it.

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

social service

Brand supports Wildlife Rescue South Coast of Australia.

Natio FAQs

Is Natio Cruelty Free ?
-

Brand is CCF accredited & PETA listed and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Natio Eco friendly ?
-

Natio Renewable energy powers, helping us to reduce carbon footprint.
Ingredients used in some products are not earth friendly.
Some products contain Petrolatum, Formaldehyde Releasers, B.H.T, B.H.A, P.E.Gs, S.L.E.S, P.T.F.E, T.P.H.P, Parabens, Oxybenzone, Octinoxate, Mineral Oils, Titanium dioxide*, Palm Oil**, Acrylates Copolymer***, Talc****
Brand claims to be entirely micro bead free

*non nano
**sustainable/ brand claims to be sustainable source RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
**** asbestos free

Is Natio safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Natio Organic ?
-

Natio is not organic certified.

Is Natio safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is Natio vegan friendly ?
-

Some products contain Beeswax, Honey, Lanolin, Urea~, Keratin~, Stearic Acid~, Glycerin~, Allantoin~, Squalane~, Lecithin~, Cetyl Alcohol~, Lactic Acid~, P.E.G 7~, P.E.G 8~, P.E.G 10~, P.E.G 12~, P.E.G 14~, P.E.G 20~, P.E.G 30~, P.E.G 40~, P.E.G 60~, P.E.G 100~, P.E.G 120~, P.E.G 150~
Makeup brushes are made of synthetic fibers & vegan friendly
Brand has many vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to check product labels for all ingredient content.

Does Natio use sustainable packaging ?
-

Brand uses glass & plastic for products packaging.
This is what they have to say, "Our tubes are made from either PE or PP plastics numbered 2, 5 or 7 and usually these materials can be recycled however this may vary from council region to council region, from state region to state region from country to country. I would suggest contacting your local council for the regulations in your area".

Post-consumer collection of packaging components is not available in all areas where products are sold.
In developing and third world countries all waste & plastic ends up in landfills.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

It is equally important to note that, many harmful compounds found in nail polish are toxic to the environment, which is why it must not thrown out along with your regular trash.

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