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MUA

our verdict

Though brand is cruelty free, many ingredients used are questionable.  We have asked for transparency in the supply chain of palm oil, mica used.

2.4

Poor

0 1 2 3 4 5

1.4

Very poor

Clean formula

1.6

Very poor

Green policy

5.0

Excellent

cruelty free

4.0

V. good

honest label

0 1 2 3 4 5

why this score ?

MUA is not clean.

1.4

Very poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

1.4

Very poor

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Fragrance~, Color~, Methyl Paraben, Propyl Paraben, DMDM Hydantoin, Diazolidinyl Urea, Imidazolidinyl Urea, Lilial, Lyral, B.H.T, T.E.A, P.E.Gs~, PPGs~, Benzyl Salicylate~, Benzyl Alcohol~, Coumarin~, Hydroxycitronellal, P.G, Dimethicone, Benzyl Benzoate~, Eugenol~, Hexyl Cinnamal, Cinnamal, Lye, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some product contain Petrolatum, Fragrance~, Colour~, Benzyl Salicylate~, Benzyl Alcohol~, Coumarin~, Geraniol, P.E.Gs~, PPGs~, Mineral Oil, Palm Oil Derivatives*, Mica*, Shea Butter**, Benzyl Benzoate~, Eugenol~, Limonene, Linalool, Citronellol, Paraffin, Vitamin E
Brand has gluten free options

~can be natural/ synthetic derived
*sustainable source RSPO/ ethical source
To know about more mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**we have asked for clarity on fair trade source

organic certified

MUA is not green.

1.6

Very poor

Criteria

earth safe

recycle material

Ingredients used in products are eco pollutants.Brand's recycling policies are poor and not green. Please tap the icons for more details under each criteriato understand why.

1.6

Very poor

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Ingredients used in some products are not earth friendly.
Some product contain Petrolatum, B.H.T, P.E.Gs, Parabens, Formaldehyde Releasers, Microcrystalline Wax, Polyethylene, Mineral Oils, Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

recycle material

Brand uses glass, metal & plastics for products packaging.
We have asked them for further clarity on their recycling policies and plastic content

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

MUA is cruelty free.

5.0

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is PETA certified and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Brand is a 100% vegan
Some products contain Squalane~, Lecithin~, Allantoin~, Panthenol~, Glycerine~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, P.E.G 8~, P.E.G 9~, P.E.G 10~, P.E.G 14~, P.E.G 15~, P.E.G 20~, P.E.G 25~, P.E.G 30~, P.E.G 40~, P.E.G 75~, P.E.G 100~
Their Makeup brushes are made of synthetic fibre.

~can be plant/ synthetic derived

MUA is honest.

4.0

V. good

Criteria

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

4.0

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Though brand is transparent with labelling, they need to clearly indicate transparency in sourcing of ingredients like Shea.

MUA FAQs

Is MUA Cruelty Free ?
-

Brand is PETA certified and committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is MUA Eco friendly ?
-

Ingredients used in some products are not earth friendly.
Some product contain Petrolatum, B.H.T, P.E.Gs, Parabens, Formaldehyde Releasers, Microcrystalline Wax, Polyethylene, Mineral Oils, Titanium Dioxide*, Palm Oil Derivatives**, Acrylates Copolymer***

*unclear if this is non nano/ we have asked the brand for further information
**sustainable source RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post https://www.zoobop.com/post-detail1.aspx

Petrolatum is bad for the planet & you, brands using this ingredient need to use a conscious alternate.
To understand why Petrolatum should be avoided as an ingredient check this post https://www.zoobop.com/post-detail.aspx?id=6

***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity

Is MUA safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is MUA Organic ?
-

MUA is not organic certified.

Is MUA safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is MUA vegan friendly ?
-

Brand is a 100% vegan
Some products contain Squalane~, Lecithin~, Allantoin~, Panthenol~, Glycerine~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, P.E.G 8~, P.E.G 9~, P.E.G 10~, P.E.G 14~, P.E.G 15~, P.E.G 20~, P.E.G 25~, P.E.G 30~, P.E.G 40~, P.E.G 75~, P.E.G 100~
Their Makeup brushes are made of synthetic fibre.

~can be plant/ synthetic derived

Does MUA use sustainable packaging ?
-

Brand uses glass, metal & plastics for products packaging.
We have asked them for further clarity on their recycling policies and plastic content

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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