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Pure Earth

our verdict

This brand is clean. We have asked for clarity on some ingredient content.

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3.8

Good

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Pure Earth is clean.

3.2

Fair

Criteria

synthetic free

naturally derived

organic certified

It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

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3.2

Fair

Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand claims to be entirely free of synthetics.
They give full ingredient transparency on products labels/ website.
We found no harmful/ toxic ingredients in their products.
Some products contain Lye (used for saponification)

naturally derived

Each bottle is hand blended at their studio
Some products contain Geraniol, Mica*, Benzyl Benzoate, Citronellol, Linalool, Limonene, Farnesol, Eugenol, Tocopherol
Brand has gluten free options

*brands claims ethical source / brand claims no child labor involved
To know more about mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4 />
It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

Brand claims to be using some organic ingredients but no certification information is given for this.

unclear if Pure Earth is green.

3.9

Good

Criteria

earth safe

recycle material

It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

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3.9

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some products contain Titanium Dioxide*

*unclear if this is non nano/ we have asked the brand for further information

It should be noted, that zoobop only promotes those SKUs and products which are clean and green, and meet our stringent standards.

recycle material

Brand uses glass bottles for all product packaging.

It is important to note, that while it is the endeavour of the brand to be plastic free, some bottles may have caps & pumps which may have some plastic component.
It is essential for you to recycle these with your local recycling center.

Pure Earth is cruelty free.

4.6

Excellent

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

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4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is Leaping Bunny certified, and is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Honey, Beeswax, Glycerin~, Cetyl Alcohol~
Their mask applicator brush is vegan friendly
Brand has vegan options **

~plant derived
**users are advised to check the label for all ingredient content.

Pure Earth is honest.

4.0

V. good

Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

4.0

V. good

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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