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Wow

our verdict

Brand needs to have complete label transparency for all ingredients used. Very little information is provided on environment, recycling policies.

2.7

Average

0 1 2 3 4 5

clean

green

cruelty free

honesty

why this score ?

Wow is not entirely clean.
Criteria

synthetic free

naturally derived

organic certified

Ingredients used in some products can be toxic to humans. Please tap the icons for more details under each criteria to understand more.

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Hazard index: according to global standards. Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand does not give full ingredient transparency on all their product labels/ website.
Some products mention key ingredients on labels/ website.
Some products contain Fragrance~, Color~, Oxybenzone, Octinoxate, Retinyl Palmitate, P.E.Gs~, T.E.A, C.A.P.B~, Carbomer, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance~, Color~, P.E.Gs~, Palm Oil Derivatives*, C.A.P.B~

~can be natural/ synthetic derived
*brand gives no information on sustainable source

organic certified

Some products contain organic ingredients certified by Ecocert

Wow is not entirely green.
Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

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Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

The ingredients used in some products are not earth friendly.
Some products contain Oxybenzone, Octinoxate, Palm Oil Derivatives*, PEGs, Acrylate Copolymer**, Zinc Oxide***

*brand gives no information on sustainable source
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

**not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
***unclear if this is non nano/ we have asked the brand for further information

recycle material

Brand uses glass & plastic for their product packaging.
We have asked them for further clarity on their recycling and plastic PCR content.

Wow is cruelty free.
Criteria

cruelty free

100% vegan

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.

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Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Though brand claims to be cruelty free, they do not have a strong cruelty free policy.
Being cruelty free needs to be a brand commitment. it is not about adding a logo on product labels.

100% vegan

Some products contain Honey, Hydrolyzed Collagen, Biotin~, Glycerin~, Stearic Acid~, Allantoin~, Cetyl Alcohol~ , Hydrolyzed Keratin~, Panthenol~, Fatty Acid~, P.E.G 2~, P.E.G 7~, P.E.G 12~, P.E.G 50~, P.E.G 150~
Brand has vegan options**

~ can be plant/ synthetic derived
**Users are advised to check the label for all ingredient content.

Wow is not entirely honest.
Criteria

honesty

Not all products have complete ingredients mentioned on back labels or their website.

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  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

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