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IDUN Minerals

skin care

hair care

makeup
our verdict

Some ingredients used are questionable. Brand needs to give transparency in supply chain for palm oil and mica used .

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2.7

Average

0 1 2 3 4 5

2.0

Poor

Clean formula

2.7

Average

Green policy

4.1

V. good

cruelty free

3.0

Fair

honest label

0 1 2 3 4 5

why this score ?

IDUN Minerals is not clean.

2.0

Poor

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteriato understand why.

2.0

Poor

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Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

- minimize all
  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

- see less

Some products contain Fragrance~, Colour~, Talc, Aluminum Powder, Butane, Isobutane, S.L.S, S.L.E.S, T.E.A, P.E.Gs~, PPGs~, Acrylates Copolymer, VP Copolymer, Alcohol Denat, Nonionic Surfactants, Potassium Sorbate~, Sodium Benzoate~, Isopropyl Alcohol, Citral~, Lye, C.A.P.B~, Dimethicone, Phenoxyethanol, EDTA

~can be natural/ synthetic derived

naturally derived

- see less

Some products contain Fragrance~, Colour~, P.E.Gs~, PPGs~, Palm Oil Derivatives*, Mica*, Shea Butter**, Potassium Sorbate~, Sodium Benzoate~, Paraffin, Limonene, Citral~, Vitamin E, C.A.P.B~
Brand is gluten free

~can be natural/ synthetic derived
*sustainable / ethical source
To know more about Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4 />**we have asked for clarity on fair trade source

organic certified

- see less

IDUN Minerals is not entirely green.

2.7

Average

Criteria

earth safe

recycle material

We are not clear if Ingredients used in some products are eco pollutants. We have asked brand for further clarity.
Brand's recycling policies are not clear.

2.7

Average

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Please tap the ingredients to know more

- minimize all
  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

- see less

Some products contain S.L.S, S.L.E.S, P.E.Gs, Palm Oil Derivatives*, Talc**, Acrylates Copolymer***, VP Copolymer***, Nonionic Surfactants, Titanium Dioxide****, Zinc Oxide****, Microcrystalline Wax, PVP

*sustainable source/ from RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post, https://www.zoobop.com/post-detail.aspx?id=5

**unclear if this is asbestos free / we have asked brand for more information
***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is non nano/ we have asked the brand for further information

recycle material

- see less

Brand uses glass, metal & plastics for most product packaging.

This is what the brand has to say about their plastic content, "IDUN Minerals product packaging consists mostly of plastic in order to protect the clean and gentle formula. It is therefore important that the empty product packaging is sorted and recycled correctly in order to become a new packaging. Most IDUN Minerals packaging should be sorted as plastic, such as the powder products (Mineral Powder Foundation, 2-in-1 Pressed Powder and Foundation), concealers, mascaras, lip products (excl. Lipstick), eyeliners and Brush Cleaner"
.
The tubes in their skincare line are made from sugarcane and can be recycled as plastic and their 2-in-1 Pressed Powder and Foundation is made from 100 % PCR plastic.

This is their recycling policy, listed on their website.

Brush Cleaner needs to be completely empty when recycled, otherwise, it should be sorted as hazardous waste.

The hair- and skincare packaging should also be sorted as plastic except for the Refreshing Dry Shampoo.

Glass Packaging
The bottles of the Liquid Foundations, Nail Oil and Oil Serum are made of colourless glass and should be sorted as glass packaging.

Metal Packaging
The Refreshing Dry Shampoo is made of metal and should be emptied before recycling and then sorted as metal packaging.

Combustible
The packaging for Pressed Powder, Duo Concealer, Pressed Blush, Bronzer, Highlighter, Eyeshadow, Lipstick, and Makeup Brushes consist of a combination of materials such as glass, metal, wood and plastic and should hence be sorted as combustible.

Hazardous Waste
Nail Polish and Nail Care should be sorted as hazardous waste. Brush Cleaner and Refreshing Dry Shampoo should be sorted as hazardous waste in case there is product left in the bottle.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

IDUN Minerals is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

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Please tap the ingredients to know more

- minimize all
  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

- see less

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

- see less

Some products contain Beeswax, Biotin~, Glycerin~, Cetyl Alcohol~, Cetearyl Alcohol~, Lecithin~, Stearic Acid~, Panthenol~, PEG 7~, PEG 17~, PEG 30~, PEG 100~, PEG 120~
Their makeup brushes bristles are in taklon, a luxurious synthetic vegan fiber.
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

IDUN Minerals is honest.

3.0

Fair

Criteria

honesty

Though brand is transparent with labelling and gives transparency in the supply chain for palm oil & mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

3.0

Fair

Load More
Show less

Please tap the ingredients to know more

- minimize all
  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

- see less

Though brand is transparent with labelling and gives transparency in the supply chain for palm oil & mica, they need to clearly indicate transparency in sourcing of ingredients like Shea which can have fairtrade issues.

IDUN Minerals FAQs

Is IDUN Minerals Cruelty Free ?
-

Brand claims to be committed to being cruelty free.
With no animal testing at any stage of production or marketing.

Is IDUN Minerals Eco friendly ?
-

Some products contain S.L.S, S.L.E.S, P.E.Gs, Palm Oil Derivatives*, Talc**, Acrylates Copolymer***, VP Copolymer***, Nonionic Surfactants, Titanium Dioxide****, Zinc Oxide****, Microcrystalline Wax, PVP

*sustainable source/ from RSPO
To know more about Palm Oil & its impact on forests wildlife & the environment, check this post, https://www.zoobop.com/post-detail.aspx?id=5

**unclear if this is asbestos free / we have asked brand for more information
***not clear if this is water soluble or a micro plastic, we have asked the brand for clarity
****unclear if this is non nano/ we have asked the brand for further information

Is IDUN Minerals safe ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is IDUN Minerals Organic ?
-

IDUN Minerals is not organic certified.

Is IDUN Minerals safe for kids ?
-

Ingredients used in products can be toxic to humans. Please tap the icons for more details under each criteria to understand why.

Is IDUN Minerals vegan friendly ?
-

Some products contain Beeswax, Biotin~, Glycerin~, Cetyl Alcohol~, Cetearyl Alcohol~, Lecithin~, Stearic Acid~, Panthenol~, PEG 7~, PEG 17~, PEG 30~, PEG 100~, PEG 120~
Their makeup brushes bristles are in taklon, a luxurious synthetic vegan fiber.
Brand has vegan options**

~can be plant/ animal/ synthetic derived
**users are advised to always check product labels for full ingredient content.

Does IDUN Minerals use sustainable packaging ?
-

Brand uses glass, metal & plastics for most product packaging.

This is what the brand has to say about their plastic content, "IDUN Minerals product packaging consists mostly of plastic in order to protect the clean and gentle formula. It is therefore important that the empty product packaging is sorted and recycled correctly in order to become a new packaging. Most IDUN Minerals packaging should be sorted as plastic, such as the powder products (Mineral Powder Foundation, 2-in-1 Pressed Powder and Foundation), concealers, mascaras, lip products (excl. Lipstick), eyeliners and Brush Cleaner"
.
The tubes in their skincare line are made from sugarcane and can be recycled as plastic and their 2-in-1 Pressed Powder and Foundation is made from 100 % PCR plastic.

This is their recycling policy, listed on their website.

Brush Cleaner needs to be completely empty when recycled, otherwise, it should be sorted as hazardous waste.

The hair- and skincare packaging should also be sorted as plastic except for the Refreshing Dry Shampoo.

Glass Packaging
The bottles of the Liquid Foundations, Nail Oil and Oil Serum are made of colourless glass and should be sorted as glass packaging.

Metal Packaging
The Refreshing Dry Shampoo is made of metal and should be emptied before recycling and then sorted as metal packaging.

Combustible
The packaging for Pressed Powder, Duo Concealer, Pressed Blush, Bronzer, Highlighter, Eyeshadow, Lipstick, and Makeup Brushes consist of a combination of materials such as glass, metal, wood and plastic and should hence be sorted as combustible.

Hazardous Waste
Nail Polish and Nail Care should be sorted as hazardous waste. Brush Cleaner and Refreshing Dry Shampoo should be sorted as hazardous waste in case there is product left in the bottle.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

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