Learning time!
There is tons of buzz
around clean
beauty and how
vital this is. But let's
be honest, do we
really know what it
is? Here's a quick 101 on
CLEAN and why this should be
part of your vocabulary
What is Clean Beauty?
There is hype and then there is super hype. Today it is
trendy to be "natural", "non toxic" "pure", "organic" and
"clean" - but behind these trends lurks much false
advertizement, aptly called "green washing."
Have you ever used a
face cream that has
claimed all these
goodies only for you to
realize after using it that
it doesn't seem true.
YES YES YES
This happens to a lot of
us alot of the time.
We have all been green
washed into buying
something or the other.
So what is clean beauty?.
For a product to call itself genuinely clean it needs to
be non toxic. And this needs to ring true as non toxic
not only for us as humans, but also the environment.
As an example, a product that calls it self toxic free
but does not use sustainable packaging can not be
truly clean.
Here are our top 5 pointers for you to do an
easy check:
1. it is important for all ingredients natural or lab synthesized
in the product to be "safe"with no carcinogens.
2. packaging needs to be completely recyclable with high
content of post consumer recycled material, or material that
is re-usable, biodegradable (in a short span) or
compostable.
3. product needs to be transparent with all its ingredients -
no hidden nasties which many brands conveniently choose
not to print.
4. a clean product will always be cruelty free with no animal
testing at any stage of production or marketing. - a brand that
tests on animals can not be genuinely clean.
5. a clean supply chain of materials is important. Raw materials
that go into products are often sourced from suppliers that may
not be conscientious. This is specially true in the case of makeup brands - many of which use unethical mica mined from child
labour.
Why (the importance of being) Clean?
The answer is quite simple - In order for us to reduce our carbon
foot print and be exposed to lesser toxins in our daily lives. We can
detox our selves by choosing genuinely good products, which leave
a clean footprint on our body and the planet.
How Clean (is clean) - Is there an app for Clean
Beauty?
The biggest challenge is the help needed to identify truly clean
beauty products over
"others". There are
many brands that are
meticulous and
transparent about
formula, content, ethics
and sustainability.
But how do you identify
these brands and
products? and where
can you buy these?
zoobop is a platform that declutters this space for
you. It is primarily an informative platform to guide you on
genuinely clean beauty products and give you the
knowledge and information around the brands you use to
help you make cleaner choices for yourself
and your family.
Zoobop is the World’s first brand
checker, a tool which allows you to easily BOP
any personal care brand you may be using to
understand if it is really that clean. Bopping is
checking for brand information based on actual
data.
Several years of research has gone into zoobop's IP and the
product is an easy tool which allows you to quickly check a
brand for toxic contaminants, eco polluters, plastics and
recycling policies, animal testing practices, transparency in
supply chain of ingredients, honest labelling policies, fair trade,
vegan, animal derived or possible allergens, brand ethos and community service. The more sustainable, earth friendly, ethical,
toxic free and carbon neutral a brand is the higher its score gets
on zoobop
So always BOP IT BEFORE YOU SHOP IT!