Cruelty free in layman’s language means that a brand is
not involved in testing on animals at any stage of
production and marketing without any exception.
Brands that choose to be cruelty free need to be
committed to it and not use it as just another hashtag.
Sadly, like most other hashtags commonly used, we see
many brands today with a bunny logo without actually
being committed to being cruelty free.
Being cruelty free is a strong brand commitment, brands
that are dedicated to being CF have strong testing
policies, are vocal about being against animal testing
and ensure that none of their supply of materials,
production or marketing injures animals with no
exceptions.
They are large corporations that take a stand against
animal testing and do not choose profit over ethics.
Brands like Lush, The Body Shop have chosen to take a
stand to fight animal testing and are pioneers of cruelty
free beauty.
Animal testing in personal care products is
commonplace, this can be in brands that you use daily
for bath and body, oral hygiene, make up, skincare, hair
products, sanitary products, baby and kids care and
even household items like your toilet cleaner!!
So, it’s important that you check your brand before
buying its products. Why buy brands that choose to
torture helpless animals when you have so many better
cruelty free options out there.
At zoobop.com we check if a brand is really cruelty free.
If a brand is committed to being cruelty free, if it is
certified CF or wrongly using these trademarked logos, if
they have vague or unclear testing policies ( many
brands do) and if they are NOT Cruelty free.
All you need to do is BOP.
We have a database of over 2500 + brands world over
that can be checked for their CF status.
For a brand to be truly cruelty free, it has to check all
the following boxes without any exceptions at all.
- The brand does not test on animals
- The supplier does not test on animals.
- No party involved with the brand is also involved with
testing on animals.
- No testing even when the law in some cases
demands them.
- They should not be selling in Mainland China where it
is mandatory to test products on animals before
selling in the market.
You will be surprised with the number of brands that
inadvertently use a trademarked CF logo on their
products or website without being accredited. The most
common CF logos that brands wrongly use are the
PETA logo and the CCF logo.
With zoobop, finding truly cruelty free brands has never
been easier. And understanding why the necessity to
do so is equally important too.
BOP by zoobop.com is the world’s first brand checker,
a platform that checks your brand in an instant and
gives it a clean or dirty score. All you need to do is type
in your brand name and hit bop and the platform will
give you all the dope on your brand - for ingredients
which can be human and eco toxins, cruelty free status,
eco footprint, ethos , packaging and recycling policies
and honest labeling practices. The score is on a scale
of 0-5, the higher the score the better and cleaner the
brand is along with its clean and green footprint.
Another common misconception among people is that
they equate being vegan with being cruelty free. This is
not entirely true.
A brand can have vegan products (no animal-sourced
ingredients) and can still test on animals. A brand can
be cruelty-free and can still use ingredients from
animals (like honey, beeswax, etc.). The trick is to
understand the transparency in sourcing animal
derived ingredients and if they are or not cruelly
obtained.
A truly cruelty-free brand will always have strong
policies when sourcing animal derived ingredients and
will give you transparent details on how they source
these.
It's important for consumers not to be greenwashed. To
be informed and make better choices. Our mantra bop
it before you shop it is for you to make safer and kinder
choices for the planet and yourself.