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How To Choose Clean Products

by Nandini S + India Sutra 28 Jul 2021

What makes a clean brand?

For us at clean means with zero toxins to both human life and nature. A brand can not call itself clean if it uses questionable ingredients, is an eco polluter, tests on animals, uses cheap packaging that is not eco friendly, up/recyclable, does not give full labelling of ingredients, is not transparent with supply chain of material, has poor manufacturing practises, and does not answer to questions put forward to it.

Can a brand be dirty? Even if it claims its ingredients are all good.

The clean beauty market is buzzing with fancy hashtags and natural pure words.

Unfortunately, with the growing trend and demand for natural, pure and organic products, there are many, many false claims that many, many brands across the globe make. And everyday people get greenwashed into thinking that the products they are using (daily) are good and safe. The reality is far from this. Do you know that almost 7 out of 10 products in your vanity contain dirty ingredients? And you don’t even know it.

If you care to know more, read on.

If you are looking to buy clean beauty products, natural haircare, natural shampoos, kid safe personal care products a google search will bring a zillion results. But, have you ever wondered how good are these so-called natural and clean brands?

Most of us do not have a chemistry major and skip reading tedious ingredients at the back of our bottles. We usually glance over the key ingredients (read as herbal / botanical / and displayed proudly) and that is good enough. Over the past decade, there has been a surge of so-called organic, natural, ayurvedic, wellness products.

Parabens and sulfates, 2 villains of the 21st century have been banned by most brands and most shoppers usually see that displayed on every bottle too. But there are so many more dirty ingredients than just these.

Lesson 101 of buying clean is not to be a victim to greenwashing. Be informed.

Know the possible toxic ingredients your brand and their products carry . Understanding why these are potential carcinogens and why they should be avoided in your personal care products.

For a brand to be truly clean and good on it needs to be free of any human toxins, it needs to be eco safe , it needs to be ethically sourced, a 100% free of animal testing and it needs to have honest and transparent labelling.

Furthermore, for all of you that truly care to buy good and sustainable brands, we have launched a unique bopping tool that instantly gives you a score to understand if the personal care brand you are using is genuinely good and clean. (We have data of over 3000 personal care brands).

We have done all the research for you by checking product ingredients, brand ethos, testing policies, packaging and sustainability policies, labelling transparency so you don’t have to worry about the nasties while trying out newer brands or products for yourself and your family. is the world’s first brand reader, a platform that checks any personal care brand you use to see if it is really that clean. All you need to do is type the brand name and hit bop.

It's that simple. A clean or dirty score of the brand you use will be shown with details on the kind of ingredients it carries. For instance, if you are curious about seeing Haircare brand EX… all you need to do is type brand Ex (name), and voila the results will show.

At Zoobop we believe in empowering you with information in order for you to make better choices for yourself.. Our bopping tool enables you to quickly determine whether the beauty or household product you are about to buy is genuinely good and clean. We do all the checking for you to make your shopping better and sustainable.

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