What makes a clean brand?
For us at zoobop.com clean means with zero toxins to
both human life and nature. A brand can not call itself
clean if it uses questionable ingredients, is an eco
polluter, tests on animals, uses cheap packaging that
is not eco friendly, up/recyclable, does not give full
labelling of ingredients, is not transparent with supply
chain of material, has poor manufacturing practises,
and does not answer to questions put forward to it.
Can a brand be dirty? Even if it claims its ingredients
are all good.
The clean beauty market is buzzing with fancy hashtags
and natural pure words.
Unfortunately, with the growing trend and demand for
natural, pure and organic products, there are many,
many false claims that many, many brands across the
globe make. And everyday people get greenwashed into
thinking that the products they are using (daily) are
good and safe. The reality is far from this. Do you know
that almost 7 out of 10 products in your vanity contain
dirty ingredients? And you don’t even know it.
If you care to know more, read on.
If you are looking to buy clean beauty products, natural
haircare, natural shampoos, kid safe personal care
products a google search will bring a zillion results. But,
have you ever wondered how good are these so-called
natural and clean brands?
Most of us do not have a chemistry major and skip
reading tedious ingredients at the back of our bottles.
We usually glance over the key ingredients (read as
herbal / botanical / and displayed proudly) and that is
good enough. Over the past decade, there has been a
surge of so-called organic, natural, ayurvedic, wellness
products.
Parabens and sulfates, 2 villains of the 21st century have
been banned by most brands and most shoppers
usually see that displayed on every bottle too. But there
are so many more dirty ingredients than just these.
Lesson 101 of buying clean is not to be a victim to
greenwashing. Be informed.
Know the possible toxic ingredients your brand and their
products carry . Understanding why these are potential
carcinogens and why they should be avoided in your
personal care products.
For a brand to be truly clean and good on zoobop.com
it needs to be free of any human toxins, it needs to be
eco safe , it needs to be ethically sourced, a 100% free of
animal testing and it needs to have honest and
transparent labelling.
Furthermore, for all of you that truly care to buy good
and sustainable brands, we have launched a unique
bopping tool that instantly gives you a score to
understand if the personal care brand you are using is
genuinely good and clean. (We have data of over 3000
personal care brands).
We have done all the research for you by checking
product ingredients, brand ethos, testing policies,
packaging and sustainability policies, labelling
transparency so you don’t have to worry about the
nasties while trying out newer brands or products for
yourself and your family.
Zoobop.com is the world’s first brand reader, a platform
that checks any personal care brand you use to see if it
is really that clean. All you need to do is type the brand
name and hit bop.
It's that simple. A clean or dirty score of the brand you
use will be shown with details on the kind of ingredients it
carries. For instance, if you are curious about seeing
Haircare brand EX… all you need to do is type brand Ex
(name), and voila the results will show.
At Zoobop we believe in empowering you with
information in order for you to make better choices for
yourself.. Our bopping tool enables you to quickly
determine whether the beauty or household product
you are about to buy is genuinely good and clean. We
do all the checking for you to make your shopping
better and sustainable.